Adobe Survey

• Measure brand perception
  Understand how your customers perceive the different elements of your brand.
• Improve survey design
  Gain the insight to immediately enhance survey design with real-time survey results.
• Establish a dialogue
  Increase interaction and engagement by providing audiences with an opportunity to express their opinions.
• Enrich customer profiles
  View survey responses with web analytics data for a better understanding of customer persona.
• Engage all audiences
  Improve employee motivation and strengthen partner engagement by acting on perception measurements across all brand influencers.

Sophisticated survey creation

• Use different question types and branching options to create a more robust and accurate response.
• Allow customers to take a variety of paths and expand on their responses through a branching survey, providing a fuller customer perspective.
• Use different question types to present your questions in the most effective manner possible.
• Author surveys that are optimized for mobile devices during the survey creation process with mobile-friendly templates.

Multiple start options

• Embed surveys for quick responses or separate surveys into a dedicated, nonintrusive overlay.
• Customize individual surveys to use in a variety of subtle ways throughout the site so customers do not feel inundated.

Instant customer feedback

• Immediately enhance survey design and effectiveness through real-time reporting insight.
• Generate immediate visitor responses on a variety of topics throughout site pages.
• Score surveys with an easily understandable number that can represent how customers and prospects are willing to advocate for a brand, product, or service.

Flexible launch controls

• Take advantage of time-boxed surveys, which offer nonintrusive online surveys in response to customer actions.
• Capture extensive feedback on every customer or just random snapshots by controlling the frequency of survey launches.
• Mitigate survey fatigue by setting up rules to automatically exclude visitors from taking a survey when they qualify for more than one survey in a given time frame.

Integrated response tracking

• Know who participated, who left, and where they left.
• Use demographic data to drive targeted remarketing campaigns.
• Forward survey status across website domains to avoid showing the same survey to a visitor multiple times.

Response correlation

• Export survey responses to Microsoft Excel and correlate with behavior and demographics to influence business decisions.