Get a higher resolution view of all your customers.

Get a higher resolution view of all your customers.

Easily integrate data from a wide array of sources for true customer analytics. With Adobe Analytics, you can turn the mountains of information you already have into actionable customer intelligence, so you can improve marketing initiatives, create targeted campaign offers, and identify new revenue opportunities.

Features of big data analytics

Comprehensive data ingestion

Integrate datasets from disparate online and offline sources to get a high-definition view of your customers.

Data pattern discovery

Intelligently identify hidden behaviors and recognize patterns in big data using customer analytics and data science technologies within the data workbench.

On-demand data curation

Assemble insights into easy-to-understand dashboards and visualizations that can be used by stakeholders to make better business decisions.

Automated syndication

Instantly deliver key insights to downstream systems to take action and improve marketing optimization.

Additional resources

See how small data can help you focus on the needs of your individual customers.

See how small data can help you focus on the needs of your individual customers.
Download the white paper ›

Update your marketing implementation yourself, without writing code.
See all Adobe Analytics demo videos ›

Learn helpful steps to reenergize your marketing analytics.

Learn helpful steps to reenergize your marketing analytics.
Download the white paper ›

Adobe is a leader
in web analytics.

The Forrester Wave™: Web Analytics, Q2 2014

Adobe Marketing Cloud is the answer to
your marketing problems.

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