See the impact of every customer interaction.


Understand the complete sequence of events that lead to conversion, from web visits to email campaigns to display impressions and beyond. Adobe Analytics provides improved intelligence – including algorithmic and rules-based attribution models – so you can make better marketing investments.


Download the capability spotlight ›

See all Adobe Analytics demo videos ›

Features of marketing attribution

360-degree customer view

Conduct cross-channel marketing attribution across display, social, paid search, and email, as well as offline channels like direct mail, radio, billboards, and television.

Retroactive event processing

Tie your newly acquired customers’ behavior to their past web behavior to understand their actions across multiple channels and over a broad time span.

Out-of-the-box attribution rules

Measure marketing effectiveness using easy-to-apply, rules-based attribution models including Starter-Player-Closer, Participation, Latency Scoring, Custom Weighted Models, and more.

Algorithmic attribution

Leverage advanced statistics and machine learning to objectively determine the impact of each marketing touch along a customer’s journey toward conversion – so you can get a better understanding of campaign effectiveness.

Additional resources

Go to the Digital Marketing Blog ›

Learn how attribution can help accurately measure the impact of your marketing investments.
Read the blog post ›

Download the success story ›

CSC combined Adobe creative tools with Adobe Marketing Cloud to win customers.
Download the success story ›

Learn helpful steps to reenergize your marketing analytics.

Learn helpful steps to reenergize your marketing analytics.
Download the white paper ›

Born in web analytics. 
A leader in marketing analytics.

We’re named a leader in the first ever Gartner Magic Quadrant for Marketing Analytics.

Adobe Marketing Cloud is the answer to
your marketing problems.

    Follow us on Twitter


    Like us on Facebook


    Follow us on LinkedIn

Get in touch with a specialist to find out how Adobe can help you get more out of your marketing programs.

or call +353 12426710