Learn how to make other stores look like history in A Guide to Become a Digital Retailer. Download the report ›
 
 
Deliver the right shopping experience, at the right time.
 
 
You’re in charge of digital shopping experiences for part of all of your customer‘s journey — across web, mobile, video, social, and other channels. And these shopping experiences need to be consistent and efficient, using your current solution. You want to know more about your audience and what they care about, so you can create personal experiences that impact your bottom line.

 

Irresistible brand experiences, everywhere.

Adobe can help

 

 
Modern shoppers demand authentic, compelling experiences whenever and wherever they’re shopping. With assets and staff in multiple locations, your team needs to be able to quickly find what they need to create and deliver great experiences — on all channels.

 

Adobe Experience Manager

Adobe can help.
 With Adobe Experience Manager’s robust digital asset manager, you can store and manage all your assets from one centralized location. Everyone in your company — a coworker in the next cube or halfway around the world — can share, reuse, and collaborate with rich media. Experience Manager makes it easy to find what you need and deliver creative content and assets across all of your marketing channels.
 

 

Take control and ensure consistency.

Adobe can help

 

If your customers aren’t getting a consistent shopping experience across your web and mobile sites — you’re weakening your brand. You’d no doubt prefer a fast and easy way to build unified brand experiences for all screens and devices.

 

Adobe Experience Manager

Adobe can help.
 Experience Manager lets you easily create shopping experiences in one location for desktops, tablets, and mobile — without writing code. There’s no need to develop separately for each screen or device. Using the same content, Experience Manager creates sites and pages that automatically adjust for all devices.
 

 


 

Attract the right audience with the right content.

Adobe can help

 

You’d like to find out if your campaigns are hitting the right note — so if they aren’t, you can improve them. You know that testing and personalization are important, but you don’t know where to start. And it would be great to see what your customers are viewing and purchasing in real time.

 

 

Adobe Target

Adobe can help.
 With Adobe Target, it’s easy to test two versions of a shopping experience to find out which one your customers prefer. Deliver personalized content based on real-time data — increasing your conversions while reducing your workload. And get insights into your customers’ shopping experiences in real time, so you can send offers, recommendations, and more.
 

 

Know what’s happening — when it’s happening.

Adobe can help

 

In today’s digital world, you need to be able respond to trends instantly. You’d like to find out how your customers are interacting with your sites and campaigns, so you can create effective experiences and quickly change course if something isn’t working.

 

 

Adobe Analytics

Adobe can help.
 Get real-time insights with Adobe Analytics. Our data visualizations and dashboards let you see what’s happening as your customers make decisions, so you can create experiences that drive growth.
 

 

Know your shoppers.

Why Adobe?

 

You’d like to understand the makeup of your audience so you can deliver targeted campaigns based on common characteristics — like frequent purchasers or a certain age group.

 

Adobe Audience Manager

Adobe can help.
 Adobe Audience Manager collects all your customer data to create unified audience profiles — so you can target the same customers through web, social, search, and mobile. Now it’s easy to deliver a consistent shopping experience to the same segment, across all channels.
 

 

The simplicity of one integrated solution.

Why Adobe?

Today’s shoppers want relevant, engaging experiences no matter where they’re shopping — on web, mobile, video, social, and other channels. Delivering the best digital experience requires the right combination of data, insights, and digital content.

Why Adobe.

Adobe Marketing Cloud gives you all the tools you need to deliver amazing experiences. You can manage all of your assets from one location. Identify your best content through easy-to-execute tests. And get deep insights into your customers. With Marketing Cloud, you can deliver the right experience to every customer, every time.
 
Customers are everywhere. You should be too.
Adobe and Forrester Research show retailers how to provide powerful multi-channel experiences in this on-demand webinar, Understanding and Delighting Today’s Tech Savvy Shopper.
 

Do more with your marketing.

Build a solid digital foundation.
Create a consistent customer experience.
Deliver the best offer every time.