Reach the right customers. At the moment.
Enhance first-party and Facebook audience data with search intent data to quickly reengage non-converting customers on Facebook.
Be more liked. Use search intent data on Facebook.
Data is the centrepiece of programmatic advertising. And Facebook ads are the latest beneficiaries. Adobe Media Optimizer lets you reengage audiences who have clicked your search ads with Facebook Customised Audience. Further scale your campaigns by targeting new prospects with look-alike audiences. Closing the loop and efficiently maximising conversions have never been easier.
Benefits of Facebook search retargeting.
Easily use Facebook Customised Audiences and Lookalike Audiences. Refine with other Facebook native targeting options.
Easily target the over 1.7 billion active monthly users on Facebook globally with search intent audiences across Facebook, Instagram and the Audience Network.
Unique targeting coupled with relevant ads leads to improvements in click-through rates, conversion rates and cost per objective.
Understand channel assist influences between search and social campaigns.
Search intent on Facebook is the right play.
For a global online gaming customer, search retargeting on Facebook accounted for 13% of total Facebook conversions. When compared to concurrent Facebook campaigns, Facebook search retargeting delivered a 19% lower cost per acquisition, a 45% higher conversion rate and a 63% uplift in acquisition volume at similar spend levels.