Adobe Media Optimizer Programmatic TV
Advertisers enjoy the benefits of programmatic ad buying in many digital channels, with the exception of TV. The programmatic TV (PTV) buying solution from Adobe Media Optimizer, formerly known as TubeMogul, extends many of the benefits digital buying offers — like targeting and reporting insights — to television advertising. It helps advertisers plan campaigns holistically, across every screen, while providing more flexibility to shift spend and optimise reach and frequency.
What’s the advantage of Programmatic TV Advertising?
With our industry-leading programmatic TV buying solution, you can gain access to inventory and audiences unavailable through traditional TV ad buying. Scatter-buying becomes vastly more efficient, flexible and scalable. Inventory from local affiliates, cable and satellite companies can be tapped through a centralised dashboard. And audience segments can be more accurately identified by using targeting criteria that go deeper than basic demographics and ratings.
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