Display advertising

Display advertising uses targeted banners, rich media and focused messaging to drive marketing goals from awareness to purchase. A demand-side platform (DSP) can help you to manage campaigns, extend reach and lead users through the purchase funnel with prospecting and retargeting display strategies.

Advertising
 

Making display campaigns successful can be hard work.

 

Marketers are faced with display advertising challenges that limit effectiveness and drive higher spend.
Inability to personalise and optimise creative assets.
 
Inability to personalise and optimise creative assets.
Difficulty measuring and managing across channels.
 
Difficulty measuring and managing across channels.
Lack of dynamic ad management capabilities.
 
Lack of dynamic ad management capabilities.
Difficulty reaching high-value, curated audiences.
 
Difficulty reaching high-value, curated audiences.
 

 

Reduce your workload with optimised display advertising.

 

The right toolset can deliver display campaigns that improve your marketing across media channels.

 

Deeper personalisation for higher conversions.
 
Deeper personalisation for higher conversions.
With a feed from your unified data source, you can easily modify creative assets in real time to hit consumers in a personal way. Leverage key site analytics and first-party audience data to optimise ads with personalised messaging.
A single dashboard for all your display campaigns.
 
A single dashboard for all your display campaigns.
Unified campaign tools help you to understand and manage the entire scope of your display activities without having to stitch together separate systems.
Retargeted ads work overtime to bring them back.
 
Retargeted ads work overtime to bring them back. 
Using ad retargeting capabilities, you can leverage interactions such as basket abandonment or product page views to deliver relevant content and messaging across various media to reconnect and move them to conversion.
The most effective ad at every turn.
 
The most effective ad at every turn.
With automated ad messaging re-designed for every user in real time, your display ad campaigns are more responsive, delivering personalised, relevant ads through your paid channels.
Display advertising
Adobe can help.
 
Adobe Advertising Cloud provides unified campaign tracking and reporting, real-time bidding, impression-level insights, multi-touch attribution reporting and more, so you can lift ROI and improve campaign performance.
 

 

 

Adobe customers improve display advertising across channels.

 

Leading brands find a unified platform gets better results.
 
 
Ottokar Rosenberger, CMO, Hostelworld Group

 

“Adobe Media Optimizer helped us to reduce our cost per booking by 20%, which is a tremendous success.”
— Ottokar Rosenberger,
CMO, Hostelworld Group

Henry Marshall, Paid Search Manager, House of Fraser
 
“We’ll put in the budget we want to spend on a specific day and the bidding algorithm will work out where we need to put budget across all of our keywords in order to get the best return.”
— Henry Marshall,
Paid Search Manager, House of Fraser

 

Display advertising FAQ.

Is it true that we get the best access to inventory by using channel-specific platforms?
Not necessarily. Fully integrated DSPs can connect inventory seamlessly. For example, Adobe Advertising Cloud has access to all the major ad exchanges as well as to 100+ premium publishers.
 
Is it possible to use data from partners and third parties to help refine our display targeting and retargeting?
Yes. A marketing platform such as Adobe Experience Cloud provides analytics from first-, second- and third-party data sources, so you can target ads using a holistic, 360-degree customer view.
 
Should I use a global data management platform?
Accessing available inventory in different regions requires servers located near markets where you’ll be bidding. If you’re looking to reach a widely distributed audience, then a global data management platform would work. However, smaller, regional hubs can be effective if you’re targeting distinct populations.
 
Can we get a complete view of ad inventory across TV, video, social and other channels? 
Yes! Adobe has the only leading advertising solution that can access full inventory on all paid advertising channels.
 
Can I control inventory quality before we bid? 
Yes, with a solution such as Adobe Advertising Cloud. Our media-quality intelligence integrations provide pre-bid targeting capabilities that allow you to better manage the impressions you buy.
 
Can we report return-on-ad-spend with Adobe Advertising Cloud?
Yes. You can report and optimise towards return-on-ad-spend and cost-per-acquisition for both single conversion events and weighted conversion objectives.
 

Want to know more?


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