Unlock cross-channel opportunities with your mobile strategy. Read the  Digital Intelligence Briefing: Taking Advantage of the Mobile OpportunityDownload the report ›

 

 

Apps that engage become apps that are essential.

 

 

The app marketplace is crowded, and you’re under pressure to boost downloads, in-app conversions, and app store ratings. But your goal is bigger. You want to create apps that become more valuable over time, as they become a natural part of your customers’ and employees’ lives. To do that, you’ll need the tools to understand and engage audiences. Then you can create the apps that become essential and make a business impact.

 

Get analytical.

Adobe Analytics

 

 
To create an engaging app that will ultimately drive business, you want to first understand and measure your key performance indicators (KPIs). To do this, you need powerful analytics that not only give you a view of app activity, but also measure behavior at every step of the customer journey.

 

Analytics
 

Adobe can help. With Adobe Analytics, you can collect data from many different sources and gain insights. Measure user engagement through the entire customer journey to see how their actions change over time. Identify trends like how frequently users launch your app and where they lose interest and drop off, so you can make adjustments to improve engagement. 

 


 

Turn insights into opportunities.

Target

 

Now that you have the data, it's time to take action. You want to make sure your messages and notifications are relevant and also automatic. Use real-time analytics to automatically trigger in-app messaging or push notifications to keep your customers engaged with your app. And you can use A/B testing to find out what works best.

 

Target
 
Adobe can help. With Target, you can find the best ways to drive app engagement. Learn the variables that determine the success or failure of your app lifecycle so you can serve up the right content, to the right people, at the right time. See how different versions or combinations impact the bottom line.
 

 


 

Make it personal.

Adobe Target

 

You want to create relevant app experiences. Because when apps are undeniably useful people make them part of their lives. The more personalized your content, the more likely it will be valued. You’ll want an integrated solution that provides the insights you need to create the personalized app experience customers want.

 

 

Target

 

Adobe can help. With Adobe Target, it’s easy to A/B test two versions of a campaign to find out which version or combination works the best. Deliver personalized experiences based on user actions, profiles, and location. You’ll be able to create the relevant experiences that increase conversions and reduce workload.

 


 

Apps get better and better. With one integrated solution.

Why Adobe?

 

If you want to stand out from the multitudes of apps on the market, you need to deliver the kind of free flowing app experiences that become essential to the people who use them. They have to be so engaging and personal that they become a natural part of people’s lives.

 

Why Adobe.
 
In the past, you would need to cobble together different point solutions to gain the kind of deep insights that allow you to continuously improve app experiences. Today, Adobe Marketing Cloud gives you all the tools you need to deliver the compelling app experiences that your customers and employees can’t live without. No one else offers a comprehensive and integrated set of capabilities for app analytics, messaging, optimization, and personalization.
 
True cross-channel marketing hinges on mobile execution.
Read the latest Econsultancy and Adobe digital intellingence briefing, Taking Advantage of the Mobile Opportunity.
 
A well-defined mobile strategy is a critical piece of the cross-channel marketing puzzle. The latest Digital Intelligence Briefing reveals opportunities to overcome common mobile challenges and drive engagement in every channel.