No more target practice needed.
Marketer-driven targeting offers better accuracy.
Create targeted content rules, without coding.
Instantly target specific groups of site visitors with rules based on concrete, real-time data. Adobe Target gives you more out-of-the-box targeting rules than any other product, so you can immediately deliver the right content to your visitor segments — with little or no coding required.
Features of marketer-driven targeting.
Access more customisable targeting rules out of the box than any other targeting solution.
Easy, form-based set up helps you quickly select and activate rules or create your own.
Use APIs to integrate Adobe Target insight with data from analytics, CRM, partner sites and off-site sources.
Customer profile targeting
Upload customer profile data — from Adobe Target, CRM, analytics and third-party sources — for more robust and progressive targeting.
Instantly know the location for each visitor and automatically target content based on local trends, activities or weather.
Automatically sync activities, insights and segments for deep analyses based on segments and KPIs.
Adobe Sensei's algorithms help Target automatically drive traffic, in real time, to the best performing experience.
Target uses the machine learning of Adobe Sensei to automatically test and then target the best experience to your visitors.