Know customers from every angle.

Know customers from every angle.

Marketers are constantly gathering data, but connecting the dots has been challenging — until now. Bring traditional, digital, and in-store data together to get the most comprehensive view and understanding of customers and their behaviors. By enriching your customer profiles with more data, you can optimize your audiences and deliver the most personalized experiences.

Features of enriched audience optimization

Data connectors

Integrate data from third-party marketing applications — including email, ad serving, and site search — with data from Adobe Analytics for a more complete view of the customer.

Classifications

Connect the variable and related metadata together, categorize it, and then display it in different ways when generating reports.

Audience discovery and measurement

Analyze online and offline customer data to discover and measure new audiences.

Audience activation and delivery

Use your new audience segments throughout Adobe Marketing Cloud solutions.

Additional resources

Watch the data workbench demo to see how to analyze large volumes of changing data.
See all Adobe Analytics demo videos ›

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Watch the data connectors demo to see how to easily stitch together data.
See all Adobe Analytics demo videos ›

Learn helpful steps to reenergize your marketing analytics.

Learn helpful steps to reenergize your marketing analytics.
Download the white paper ›

Adobe is a leader
in web analytics.

The Forrester Wave™: Web Analytics, Q2 2014

Adobe Marketing Cloud is the answer to
your marketing problems.

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Get in touch with a specialist to find out how Adobe can help you get more out of your marketing programs.

or call +91 80 41939500