Zero in on the elements that move the needle.


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Easily run multivariate tests to discover which content combinations deliver the best results. With Adobe Target, you can build on what you’ve learned from your A/B tests and dive even deeper into testing, allowing you to quickly discover the winning digital experiences.


Features of multivariate testing

Full factorial and partial factorial testing

Full factorial tests are always an option, but if time or adequate traffic is an issue, Adobe Target also offers lean and quick partial factorial tests.

Element contribution report

Use this report to discover which combinations of elements on your page contribute to its success, and to what degree each element helps.

Auto-generated multivariate test template

Adobe Target provides an easy step-by-step method to auto-generate templates for partial factorial multivariate tests.

Segment-filtered results

Filter test results by custom segments to get insights into the preferences of a diverse visitor population, and to refine your optimization strategy.

One-click optimized content delivery

Push winning test content with a click, or set a test to self-optimize and automatically deliver the best performing content in real time to the right segment.

Additional resources

See how Marriott engages individual visitors with Adobe Target to get big results.

See how Adobe achieved a $40 million annual revenue lift with testing and targeting.

See how Adobe achieved a $40 million annual revenue lift with testing and targeting.

Download the white paper ›

Three steps to score big with iterative testing.

Three steps to score big with iterative testing.

Read the blog post ›

Lessons from the personalization pros.
Get the 2014 Digital Marketing Optimization Survey Results to see how top companies drive better results.

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