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The edge of Flash

by Rob Ford

It's spring at last for many of us, and I am so pleased to be out of what seemed like a very long winter. Already I am witnessing an improvement in the economy, just by the increased number of job submissions to FWA. So the green shoots are sprouting everywhere. Let's enjoy a tight list of highly inspirational and impressive websites.


Verbatim Championship

Verbatim Championship

Verbatim Championship

Site by IMG SRC, Inc. and Kaibutsu and ROXIK

This is an online fighting game to promote and celebrate the launch of the Japanese arm of U.S. media company Verbatim. You get to create your very own monster by choosing from various hardware components, all of which are from Verbatim's removable media catalog. Once you have created your monster, you fight others. Only the strongest will survive.


Wrangler Blue Bell Spring/Summer 2010

Wrangler Blue Bell Spring/Summer 2010

Wrangler Blue Bell Spring/Summer 2010

Site by Kokokaka

Always a refreshing change to see an original idea, but it's even better when that idea has been executed to perfection. Here you get to take control of Tony Ward with your mouse and make him dance by grabbing him and dragging him about. While you are doing this, you also get to see him take his clothes off while he shows off the latest line from Wrangler.

To see the video reel demonstration of this site, visit www.thefwa.com/site/wrangler-blue-bell-spring-summer and click REEL.


MySpace Fan Video

MySpace Fan Video

MySpace Fan Video

Site by BBH London and Domani Studios and Absolute Post and Pulse Films

There are so many upload-your-face-type sites these days, but occasionally we get to see a fantastic example. On this site, when you upload your face from your Facebook page, you will see yourself in a host of different scenarios thanks to 50 Cent, Alicia Keys, and more. Can you imagine 50 Cent unwrapping a large picture to hang on his wall with you as the subject? Try this site out and your wish shall be granted.


Toyota Prius

Toyota Prius

Toyota Prius

Site by BrandStudio

Here we have exceptional, high-quality design and production. This site is stacked with impressive video, slick transitions, and eye-popping delights. At a time when the Prius is getting a lot of bad press, this site takes things back to where they should be... innovating all the way.

To see the video reel demonstration of this site, visit www.thefwa.com/site/toyota-prius and click REEL.


AgencyNet.com

AgencyNet.com

AgencyNet.com

Site by AgencyNet

Some of you will remember AgencyNet's previous site, which gave you the chance to see a 3D overview of AgencyNet's office. Well, this team just cranked things up a level. This new site shows off two office locations and has integrated many of the latest social media ideas. You can even download an iPhone app that lets you fly a toy helicopter around AgencyNet's office. Coupled with a clever sidebar feature, this site is a shining example of creativity.

To see the video reel demonstration of this site, visit www.thefwa.com/site/agencynet-com and click REEL.


The New FWA

The New FWA

The New FWA

Site by group94

After two years of planning and three months in design and development, the new FWA website has finally launched. The new site boasts many major improvements, including new and much-needed search facilities, big screen shots of winners, video reels of winning sites, improved interviews and articles with images and video, a massively advanced DOCK feature, and greatly improved and higher profile job listings. The biggest announcement is the new Public Votes area. Now you can become a public FWA judge and vote and comment on all submitted websites.


Epilogue

There have been so many discussions lately about Flash. Many are talking about the lack of support on iPhone and iPad. Then there's the whole HTML5 vs. Flash debate. In all reality, the work always speaks for itself, as we can see here, and it's the creative individuals of the smaller companies who are shaping the future of the web, not the CEOs of the world's leading brands, who seem to be trying their best to shackle the creativity and freedom the Internet thrives on.

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Rob Ford founded The FWA Network in May 2000 and since then the network has received over 150 million visits. The FWA Network showcases projects that use cutting edge technology for desktop, mobile and offline, together with showcases for photography as well as video. Rob is also the author of three bestselling books of web and mobile. Check out The FWA Network.