Top 10 Reasons to Attend MAX 2005
Peter Goldie

Macromedia MAX is always a great opportunity to learn and grow, and MAX 2005 will be an event not to be missed.

2005 is already shaping up to be one of the most important years in the history of Macromedia: We've grown beyond our expectations, our customers have achieved fantastic success, we've announced new strategic relationships with industry leaders like SAP and Nokia, and we've launched Flash as a real platform. And of course, we're on a path to become part of Adobe, perhaps as soon as sometime this fall. But for now we're busy designing a great program for MAX 2005. We've listened to your feedback and ideas, and we're confident that we will deliver the best MAX ever. Here are just a few reasons to attend.

Top 10 Reasons to Attend MAX 2005:

1. Master the new Studio 8 products.
MAX 2005 features a number of sessions dedicated to the Macromedia Studio 8 product line. Get up to speed quickly and take advantage of great new features and functionality that can increase your productivity. There are more than 90 different topics you can choose from, in five tracks, to build your own customized agenda. Topics include Developing Rich Internet Applications, Designing Rich Content, Developing Web Sites and Applications, Mobile and Devices, Vertical Market Solutions, and many more.

2. Learn about future products and what's next with the Flash Platform.
Be the first to see the latest new products and product roadmaps. Chief Software Architect Kevin Lynch will host a keynote session where he will provide an overview of the Flash Platform, look at some of the newer components, and announce new products to help developers unlock the potential of great digital experiences. Attend the famous "Sneak Peek" sessions to see innovative technology that's still in the labs but might make it out soon.

3. Get the latest insights on designing and developing RIAs that generate results.
Building on feedback from 2004, the Macromedia super-secret team of world-class interaction designers — our Experience Design (XD) team — will deliver more sessions about building great RIAs. They've been consulting to some of the biggest names in the industry and will share what they've learned about optimizing Rich Internet Applications for mobile, e-commerce, data visualization, and more.

4. Attend hands-on training sessions, not just lectures.
At MAX you can take advantage of hands-on training sessions, working at a computer with trained instructors. You can deepen your knowledge of your favorite product or expand your skills by taking an introductory session for a product that you don't use but that's complementary to your work. These 90-minute sessions are popular, so register early to ensure your selection. On the Pre-Conference Day, make the best use of your time by taking a full-day training course (for an additional fee), such as Developing Flash Content for Mobile Devices or Architecting CF Applications for Performance, Scalability, and Maintainability, to get a complete overview of a technology area.

5. Network with the top designers and developers in the world.
MAX provides an unprecedented opportunity to network with 3,000 leading designers and developers from across the country and around the world. To help you make important new contacts, we provide the award-winning MAX introNetwork, a powerful RIA that helps you make that one important contact that could help get you to the next level. And there are other ways to network: through various receptions, social events, the Community Connection, the Cybercafé, user group meetings, and Birds-of-a-Feather gatherings. And don't forget the exhibit floor, a great opportunity to explore the products and services of over 40 Macromedia partners.

6. Experience new, in-depth content sessions.
Sometimes a 60-minute workshop is just not enough time to dig deep into a subject. For 2005, MAX is introducing new three-hour seminars on topics like Advanced ColdFusion 7 Features Exposed and Building Expressive Content with Flash 8. Based on community feedback, we've also recently added additional 60-minute workshop session topics. Check the MAX website for the latest session lineup.

7. Explore more sessions focused on specific vertical solutions.
Recognizing the diversity of our customer base, MAX 2005 rounds out the product-focused agenda with sessions focused on specific industries. The Vertical Market Solutions track contains sessions that provide more focus on specific areas, such as financial services, communications, government, and education. Additionally, on the Pre-Conference Day we're hosting a special MAX E-Learning Day for training professionals.

8. Interact directly with Macromedia development teams.
There will be hundreds of Macromedia employees at MAX 2005, with all major development teams represented. Where else can you talk about what's next with Gary Grossman, the inventor of ActionScript; discuss system architecture with Kevin Lynch; or chat with the ColdFusion engineering team at a Birds-of-a-Feather session?

9. Last year's MAX attendees told us the conference was outstanding.
We are making some great changes and improvements for 2005, but that's building off of a very successful base. Last year, 98% of attendees said they learned practical information they could use immediately, and 94% said that the conference met their objectives (and you folks aren't shy about setting a high bar!). We also have a superb facility this year with the modern Anaheim Convention Center.

10. Hear Adobe CEO Bruce Chizen's vision.
Once again, Macromedia CEO Stephen Elop will host the opening General Session. Stephen will be joined by Bruce Chizen, who will share his vision for the future of digital experiences. This will be a session not to be missed!

We hope this gives you a sense of the value you'll be able to get from attending MAX 2005 — and we didn't even mention all the fun stuff, like receptions, the MAX awards, and an exciting surprise special event.

Visit the MAX website today and register early to get the best session selection. And, in the spirit of trying to exceed expectations, we've added an 11th reason to attend MAX:

11. Save $200 and bring a colleague for free!
If you register before August 26, you'll qualify for the $200 early-bird discount. In addition, we have a special promotion where four employees can register for the price of three if they register at the same time and are from the same company location. View the details.

Peter Goldie is a vice president at Macromedia and is currently focused on Experience and Rich Internet Applications. Since joining Macromedia, he has served as a general manager of the Rich Media business unit, and led product management and marketing for a variety of products including Macromedia Flash, FreeHand, and Director.