In San Francisco, video pros and hobbyists ask questions about Adobe video solutions. From H.264 to AdobeMedia Player, product managers deliver the answers. Transcript.
Julie Campagna: Hi, I'm Julie Campagna, I manage the Edge newsletter. Today we're going to hit the streets of San Francisco to talk to video professionals as well as hobbyists to see if they have any questions about Adobe video products and solutions. Then, we're going to head back to the studio to talk to the product managers to see if they have the answers. So, come on, let's go.
Michelle Shaw: I have clients in both the TV and the corporate arenas, and they both want to have their content prepared, whether it's the web, or whether it's iPhones or handheld devices of any type, and I want to know the best way to encode that for their distribution.
Richard Galvan: Actually, what's great is that we finally have a really good answer for that. Recently we released an update to the Flash Player which now allows us to play H.264 video. The good thing about H.264 is that it happens to be the codec that most studios now use for, for example, HD-quality content, especially DVDs.
It's also the same codec that the iPhone uses for its video. It now happens to be the same codec that Flash Player uses to deliver video. So, the simple answer is, if you encode your video to H.264, you are now able to deliver that same video to TV, to DVDs, to the Flash Player and to the iPhone.
Eddie Codel: So, I understand that Adobe is now supporting H.264 format in the flash player, and I'm curious if I create a QuickTime file as part of my workflow, will the Flash Player play it?
Richard Galvan: Yes. Next question. Just kidding. Absolutely. If you are using QuickTime as part of your workflow today, you can actually use a QuickTime movie directly in the Flash Player. We've released an update to the Flash Player that now allows us to play videos that are encoded in the H.264 format, also commonly referred to as MPEG-4.
So, if you save your QuickTime of if you use H.264, then you can now take that file and directly from your workflow and into our Flash Player. If that's what you're using, then absolutely, no problem.
Daniel Rodriguez: I'm a Final Cut Pro user, and I use After Effects a lot. Why should I be interested in checking out Premiere?
Giles Baker: People have been very interested in ways to speed up their production workflow in After Effects. Premiere Pro in After Effects works so well together. Dynamic Link allows you to bring an After Effects composition directly into Premiere Pro without even rendering it.
So, you can work in After Effects, bring it into the editing timeline in Premiere Pro and just see that content exactly as it will look in the finished product. And of course you can copy and paste between Premiere Pro and After Effects, and even import each other's projects. This allows you to get your job done more quickly, be more creative, and ultimately create content that really impresses your audience.
Andrea Sarnataro: I need to know how to get my video onto my blog. I'm at the point where I do have video content, and I don't know what to do with it; I don't know how to work with it, I don't know how to edit it. I don't really have time to learn Flash or any of the editing software. I just want a nice, seamless way to take my video and upload it to my blog.
Desiree Motamadi: That's a great question. I'm on the marketing side of Adobe, and one of the first things I did when I moved into this group was try to figure out how to communicate with my internal team. I usually did a weekly newsletter that was all text-based, but then I thought, "Wouldn't it be cool to add video?" And I heard about a tool called Visual Communicator.
Nathan Gentner: With Visual Communicator 3, you simply plug your camera into the computer and import your video into the application, and then you can play around, add maybe a title, add some transitions between the different scenes. When you have it the way you like it, you simply click Publish, and it'll render that out to FLV and put that out on the web.
Desiree Motamadi: I'm not tech savvy, I don't know how to use Flash, I didn't even know how to use a video camera. And sure enough, I loaded it onto my machine and within 30 minutes I was able to create my own little video blog.
Tom Wright: My question for Adobe would be about the Adobe Media Player. I'm curious about what they might do for a major client, mostly in terms of things like metrics and looking at interactions and user behavior and all that, and how people interact with the video itself.
Jen Taylor: The media player actually offers a couple interesting different scenarios. Obviously first, just taking the online ad they do today, you can extend and deliver those now offline. Another cool thing that the media player enables a client to do is to create webisodes and to syndicate that content, and to create a viral relationship.
One of the coolest things that the Adobe Media Player does, is that enables clients to measure how that content — be it an add or a piece of video content — is consumed within the media player, completely anonymously. But a client could see, for example, how many click-throughs they got, how many impressions they got, how long people watched clips for, whether they fast-forwarded through pieces, whether they paused or rewound.
So, they get lots of rich user information about how that user engages with the content, regardless of whether they're online or offline.
Jamal Berkeley: Can we create a custom channel for our clients? And what does that look like? How do we take syndicated content and be able to channel that and customize it?
Jen Taylor: Wow, a wealth of questions in that one. High-level, encode your video into a Flash-compatible video format, be it FLV or H.264, create an RSS feed that refers to that, add some branding assets so you can create a presence, and then syndicate that content by delivering it to Adobe Media Player catalogue. The lab site, Adobe.com site, supplies much more detailed information, but it's really pretty straightforward.
Julie Campagna: Well, that concludes out Q&A session with the product managers. For more information about Adobe video solutions, visit the Adobe Design Center or the Adobe Developer's Center, or drop us an email at firstname.lastname@example.org. I hope you enjoyed this edition of the Edge.