by Ben Forta
IIt's been more than half a year since Macromedia and Adobe combined, and during this time we've been hard at work leveraging the strengths of each of these companies to forge the new Adobe. One of Macromedia's greatest strengths was its user community and the resultant relationship between company and customer. And each and every year, since 1999, this relationship culminated in the event we affectionately call MAX.
For those of you not yet fortunate enough to attend MAX (or DevCon, as it was known earlier on), try and picture several thousand of your peers spending three intense days learning, interacting, networking, talking shop, and just having fun. MAX, the official company conference, is your chance to sharpen your development skills, learn about new products, spend time with product engineering teams, and more. From the opening keynote to the numerous hands-on sessions, community lounge and Cyber Café, sneak peeks, annual "special event," exhibit hall, informal birds-of-a-feather sessions, sponsor lunches, and much more — MAX attendees find themselves immersed in products and technologies, and emerge the better for the experience several days later.
Recognizing a good thing when they see it, Adobe is continuing the MAX tradition, maintaining not just the MAX name but also the MAX experience. MAX 2006 promises to be the biggest MAX ever. More tracks, more sessions (over 30 more than last year), more products and technologies, more attendees . . . more reasons for you to attend MAX this October 23–26 at the magnificent Venetian in Las Vegas, Nevada.
Just in case you remain unconvinced, here are my own top 10 reasons to attend MAX 2006 in Las Vegas:
MAX is more than a conference, it is an experience. MAX 2006 is shaping up to be the biggest and best yet. If you want to register or just learn more about the event, visit www.adobe.com/events/max/.
I hope to see you in Las Vegas this October. Feel free to find me and say "hi." I'll be the guy in the cool MAX gear talking products and technologies.
Ben Forta is the Adobe senior product evangelist and the author of numerous books, including ColdFusion Web Application Construction Kit and its sequel Advanced ColdFusion Application Development, as well as books on SQL, JavaServer Pages, WAP, and Windows development. Visit Ben's blog to read his regular postings on ColdFusion and more.