by Doug Winnie
Last year at Adobe MAX, we showed a prototype of a new tool focused on animation and interactivity for HTML. We codenamed the prototype Project Edge, and since MAX, we have been working hard to bring the project closer to reality. In fact, later this year, you will have the opportunity to take Project Edge for a spin with a public preview on Adobe Labs.
Project Edge started with a thought: Is it possible to create tools for engaging animations and interactivity using HTML? The prototype proved that it is possible; the next step was to make that tool approachable, powerful, and expressive for creative professionals.
Since the prototype, the Project Edge team has worked to create a true, professional Adobe-class application from the ground up. The team has done a ton of research to determine what users love about applications like Adobe Flash Professional, After Effects, Illustrator, InDesign, and Flash Catalyst software to create workflows and user interfaces that are both familiar and powerful.
What we have learned is that our customers not only need to create animations and interactivity, but they also need precision in layout and design as they work with HTML. The complexities of working with CSS can make layout and object management difficult and unpredictable, which leads to frustration and confusion when creating new work. Often, these complexities result in the loss of visual fidelity.
At FITC Toronto, we provided our first sneak peek into the latest internal developments with Project Edge, and we are actively looking for feedback on the project. If you are interested in learning more about Project Edge or if you would like to provide early feedback on the product before it is public, fill out our notification form.
Doug Winnie is a principal product manager at Adobe focusing in interactive design for HTML5 and the Flash Platform. Doug has worked in the web and interactive industry for over ten years focusing on front-end web design and development. During his time at Adobe, Doug has lead numerous teams to make web and interactive design workflows more efficient and powerful leading the Flash Catalyst, Fireworks, and Dreamweaver teams.