As the product marketing manager for Edge, my job is to get the word out, encourage use, and communicate with customers. In this article, I discuss our first launch, what’s new with Preview 2, and the importance of your feedback in helping us continually improve future versions of Edge. If you're eager to see Adobe Edge up close, check out Mark Anders' video below.
Edge was released as a preview, instead of being called a beta or even an alpha. “Preview” signified that it was a glimpse of what’s to come. The primary focus of Preview 1 was the animation model, which is the foundation we’re building on. We also focused on other starting points such as the stage, timeline, and elements controls. Our goal was to make Edge approachable and easy to use, and give our users a solid starting point.
Within a day, more than 50,000 people downloaded Edge. And Edge was one of the top 10 trending topics on Twitter. But the best result was the feedback we received and the number of animations our customers made. To see what people created within days of the Edge launch was awesome — our entire team was amazed by the level of ingenuity and creativity from the community. Check out some examples on the Edge discussion board.
The results of Preview 1 showed us there is a lot of demand for a tool like Edge, which gave us even more encouragement to build the best product we can.
Edge Preview 2 was released on September 8, with a theme of fit and finish improvements. We included features we weren’t able to include for Preview 1, updated to the latest version of jQuery, and fixed bugs (including a nasty one that forced some Windows users with certain graphics cards to run in 16-bit mode). We also implemented many of the requests we received from Preview 1 users.
Here’s a summary of the updates:
Check out the complete list of updates on Adobe Labs.
Even though we’re making fast progress with Edge, there’s still more to come. We are planning to release more versions of Edge, as more features and capabilities are added. One of the biggest improvements will be interactivity. This is a major feature that has been on our radar since day 1, and is the most popular request we’ve received from the community. We are working diligently on it and hope to have it available to you soon.
Other changes you can expect are expanded features and functionality, plus more fit and finish improvements and bug fixes. Our philosophy is to improve each version of Edge by being more transparent and letting customers shape its development.
Edge has come a long way since it was first shown as a prototype at MAX 2010, but it’s far from finished.
It’s no secret that Adobe Edge won’t be free forever. But before we put a price on it, our team needs to ensure we make a 1.0 product worth buying. So instead of assuming we know what customers want, our top priority is to harness your feedback. Feature requests, questions, bugs, good or bad comments — we want to hear them all. This development period gives us time to implement features, make changes, or even pivot directions. In fact, Preview 2 addresses many of the comments we heard from Preview 1 users. Getting Edge into your hands early helps us get it right for the future.
Edge came with a clean slate, an opportunity that marketers crave. In more than 12 years of working in marketing in Silicon Valley, I’ve been involved with a variety of projects across the hardware, software, and Internet industries. What’s different with Edge is the level of openness and desire for customer involvement in its development process. It has been a very refreshing change of methodology, especially in technology companies where decisions are often made behind closed doors. I hope this change will ultimately translate into a new level of trust and, more importantly, a better product for our customers.
To submit feature requests, report bugs, ask questions, or leave comments, visit the Edge discussion board.
Rich Lee is the product marketing manager for Adobe Edge.