Imagine a little sensor attached to your brain, constantly measuring your levels of inspiration as you go through your daily routine. Now imagine a full year's worth of that data mapped out like an EKG, riddled with peaks, plateaus, and valleys.
At this time of year, a surge of inspiration peaks higher and lasts longer than at any other time during the year. Is it sparked by springtime — birds chirping and flowers blooming? No. It is sparked by Adobe MAX 2013.
In early May, 5,000 creative professionals descended upon the Los Angeles Convention Center to gather, exchange ideas, and explore how creativity is changing the world. MAX 2013 included a packed lineup of sessions, training workshops, and sneaks presented by the best in the industry, including graphic designer and illustrator Paula Scher, multimedia artist Phil Hansen, designer and writer Rob Legato, photographic retouching artist Erik Johansson, and Electronic Arts Chief Creative Officer Richard Hilleman.
Fueling creativity and innovation, MAX brings an immense amount of talent to one location and has led us to a point where Adobe no longer defines MAX — MAX defines itself. What was once a technology-driven event has now evolved into a full-bore creativity conference, with the instigator of this change being you, the Adobe community. You are a growing population of next-generation thinkers who see and work differently. Adobe is an organization that thrives on understanding how you think and work. At MAX, we had the opportunity to connect.
During the conference, we announced a milestone update to Adobe Creative Cloud. By now you know how monumental this technology shift is for Adobe and its customers, and MAX 2013 provided an opportunity to share what it means for all of us to create, share, and communicate on this new platform. Creative Cloud was a major theme throughout the MAX experience, and its evolution will likely be shaped by conversations that took place in the halls, conference rooms, dining areas, and keynotes of the LA Convention Center.
Adobe's recent acquisition of Behance was another topic of conversation at MAX this year. An online platform, Behance is a huge asset to Creative Cloud members and yet another way in which Creative Cloud can become not only a killer tool chest for you, but an extensive social landscape for showcasing work and discovering new talent.
In this special MAX edition, we aim to extend the MAX experience to those who were unable to make it to LA as well to those who attended the show but inevitably missed a session due to scheduling conflicts.
In this issue, Adobe employees share their thoughts on creative thinkers, including Jeffrey Zeldman, Aaron Draplin, and Scott Belsky, among others, who presented luminary sessions at MAX. We also include links to their recorded presentations. Additionally, we take you behind the scenes of what it's like to reinterpret the MAX identity — an identity that is so critical to the show and to transforming the stark-white, colossal LA Convention Center into an inventive, creative stadium.
So as the dust settles in SoCal, we invite you to use this issue of Inspire to loop yourself in and continue the conversations we started at MAX 2013. Read the articles… watch the videos… share your thoughts with us here at Adobe.
The show dates have past, but the creative energy we generated in Los Angeles continues to ripple outward. Feel free to ride this surge of inspiration as far as it will take you, and let the show go on!
Julie Campagna, as managing editor, oversees editorial, production, and design for Adobe Inspire Magazine.