Jeffrey Zeldman has the gall to compare himself to Moses and deliver unto us the ten commandments of modern web design. Why should you listen to this guy? He doesn't even have impressive facial hair.
Maybe A List Apart, the influential web design and development magazine he's published since 1998, gives him a little street cred. And there's the sibling conference An Event Apart, now held eight times a year. And those best-selling web standard books. Plus his own successful web company, Happy Cog.
So when Jeffrey talks, you should listen.
Jeffrey delivers directives that range from "engage thy community" to "remember the content and keep it holy." He doesn't simply tell you what to do, but why and how, with real-world examples from successful sites that follow the commandments — and unsuccessful sites that don't.
Terri Stone is a writer, editor, and community manager for Adobe.