This month the Creative Voices team headed to the Pacific Northwest, where we dropped in on Portland data visualization agency Periscopic, a company that brings art and creativity to the world of data science.
Cofounders Kim Rees and Dino Citraro are two tech-industry veterans who pivoted their business 10 years ago from a traditional web agency to a data visualization boutique, while also changing their approach from straight commercial work to more selective and impactful projects.
The Periscopic mantra is "do good with data." Kim and Dino spoke about the sacrifices and rewards of building a company committed to making a positive impact on the world. We discussed the importance of good design and the need for user accessibility and data transparency. They also weighed in on both the hype and promise of big data.
As a closet data junkie, I thoroughly enjoyed our talk, and it was great to be around designers who live according to their convictions. Focusing on less commercially oriented clients and projects might not be the easiest or most lucrative approach to running a business, but for Periscopic, it's the only way.
Check out the following sites to see the range of projects Periscopic has worked on.
Creative Voices is an ongoing project for Creative Cloud members (login required) that features interviews and documentaries of innovative artists and agencies creating cutting-edge work, as well as other talented or up-and-coming designers, artists, filmmakers, photographers, and more. The idea is to provide a body of interesting, useful, and inspiring content for Adobe's creative community. I hope you'll enjoy watching these pieces as much as we enjoy making them.
Dan Cowles is the creative director for video at Adobe and the curator and managing editor of the Creative Voices project.