On October 23, 2009, Adobe Systems Incorporated (Nasdaq:ADBE) completed its acquisition of Omniture, Inc., in a transaction valued at approximately US$1.8 billion on a fully diluted equity-value basis. Adobe acquired all of the outstanding common stock of Omniture for US$21.50 per share in cash.
Adobe's acquisition of Omniture advances its mission of revolutionizing the way the world engages with ideas and information. By combining Adobe’s content creation tools and ubiquitous clients with Omniture's web analytics, measurement, and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content, platforms, and devices.
The combination of the two companies will increase the value Adobe delivers to customers. For designers, developers, and online marketers, an integrated workflow — with optimization capabilities embedded in the creation tools — will streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers and advertising agencies, publishers, and e-tailers to realize greater ROI from their digital media investments and improve their end users' experiences.