	Flash Player 9 and earlier	Flash Player 10	Flash Player 10.1	Flash Player 10.2	Flash Player 10.3 (released May 2011)
Mature markets1	99.3%	98.7%	90.8%	77.8%	40.5%
U.S./Canada	99.1%	98.6%	92.9%	80.0%	40.6%
Europe2	99.4%	98.7%	92.0%	82.4%	43.3%
Japan	99.4%	98.9%	82.9%	64.9%	35.4%
Australia/New Zealand4	99.6%	99.2%	90.7%	76.0%	41.5%
Emerging markets (from June 2010)3	98.5%	97.6%	91.4%	n/a	51.5%

Worldwide ubiquity of Adobe Flash Player by version — March 2011

	Flash Player 9 and earlier	Flash Player 10	Flash Player 10.1	Flash Player 10.2 (released February 2011)
Mature markets1	99.2%	98.8%	86.1%	45.8%
U.S./Canada	99.1%	98.6%	88.3%	45.3%
Europe1	99.3%	98.8%	88.6%	51.7%
Japan	99.5%	99.5%	76.9%	38.8%
Australia/New Zealand4	98.4%	97.4%	84.5%	39.8%
Emerging markets3	98.8%	97.6%	82.7%	n/a

Worldwide ubiquity of Adobe Flash Player by version — December 2010

	Flash Player 9 and earlier	Flash Player 10	Flash Player 10.1 (released June 2010)
Mature markets1	99.6%	99.0%	85.3%
U.S./Canada	99.9%	99.5%	87.4%
Europe2	99.7%	99.5%	86.2%
Japan	98.6%	97.4%	78.6%
Australia/New Zealand4	99.1%	98.3%	83.3%
Emerging markets (from June 2010)3	98.8%	97.0%	82.4%

Notes

1. Mature markets include U.S., Canada, U.K., France, Germany, Japan, Australia, and New Zealand.

2. Europe includes U.K., Germany, and France.

3. The emerging markets are surveyed every other wave. They include China, South Korea, Russia, India, and Taiwan. Percentages are carried over from the previous wave when emerging markets are not surveyed.

4. Australia and New Zealand were added to the mature markets surveyed in September 2009.

Millward Brown methodology