Offering adaptability, openness, and rapid deployment, Adobe® TagManager bridges IT and marketing website requirements to facilitate a competitive edge.

Digital marketing challenges

As a way of maintaining order and efficiency, IT departments — tasked with maintaining website availability, collecting mission-critical data, and maintaining data security — bundle website changes into release cycles, which may be monthly or even less frequently.

While these cycles allow IT to design, test, and deploy code; help ensure data collection consistency; and assess the impact of new tags on page load times, digital marketers need to work in daily cycles to continuously optimize customer interactions. Waiting for IT to release code makes responding to changes in the marketplace difficult.

Solution

Using existing Adobe SiteCatalyst® page code, organizations need to perform only a minor migration to transition to the Adobe TagManager container. Once established, the tag management console provides workflow and quality assurance capabilities.

Resources

Adobe TagManager product overview

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Faster deployment of data
Activate collection and optimization technology tags from the Adobe Digital Marketing Suite and third-party data in minutes instead of months.
Control and security
Deploy tags more consistently, enforce tag standardization, and reduce data leakage of tag-based data collection and distribution.
Enhanced flexibility
Incorporate and test emerging technologies quickly by leveraging existing tagging infrastructure.
Decreased manpower required to manage data collection
Consolidate, audit, and align data collection to reduce rework, and easily revise tags to correct errors quickly.
Improved website usability
Reduce erroneous tag formats and eliminate unnecessary tags from firing, causing longer page load times — proven to result in lower conversion rates.