Industry insights

Vendor Rating: Adobe

Tom Austin, et al (May 25, 2012)

The Emerging User Experience Platform

Gene Phifer

The Forrester Wave: Online Testing, Q3 2010

In Forrester's first-ever Wave Report for online testing products, Adobe® Test&Target™ had the highest-rated product strategy and one of the highest current product offerings ratings.

The Forrester Wave: Online Testing, Q2 2010

Forrester Research (May 24, 2011)

In this 60-criteria evaluation of web conferencing vendors, Adobe is recognized as a Leader. Forrester states, "Adobe offers the best user experience."

Customer Experience Lies Beyond Service Improvements

Forrester Research (Jun 01, 2011)

Satisfaction at all steps across the customer lifecycle is low. Fixing the research and purchase processes, specifically, represents a big opportunity for vendors.

Poor Online Customer Experience Creates Disloyal Customers

Forrester Research (Jul 01, 2010)

Vendors, like their clients, believe they provide poor online experiences, and even though they escalate their customer experience to executives, they're not happy with the progress.

Magic Quadrant for Enterprise Content Management, 2010

Toby Bell, et al (Nov 16, 2010)

Magic Quadrant for Web Conferencing, 2010

David Mario Smith (Nov 04, 2010)

Magic Quadrant for Business Process Management Suites, 2010

Jim Sinur, Janelle B. Hill (Oct 18, 2010)

Financial Services Companies: Poor Customer Experience Hurts The Bottom Line

Forrester Research (Jun 01, 2010)

Financial services companies lose business because of bad customer experience, and while customer experience is worst in the financial services industry, these problems are fixable.

Customer Experience is an International Challenge

Forrester Research (May 01, 2010)

Globally, companies are losing business because of bad customer experiences, and while expectations and satisfaction differ across world markets, one thing is clear: European companies are out of touch.

Does HTML 5 Herald the End of RIA Plug-ins? Not Really

Forrester Research (Apr 21, 2010)

Ultimately, HTML5 and RIA platforms will be complementary technologies, and enterprise development shops will need to invest in both approaches to deliver expressive applications that combine reach and richness.

The State of the Customer Experience

Forrester Research (Feb 19, 2010)

To understand what companies are up to in their customer experience endeavors, Forrester surveyed 141 executives from large North American firms.

Rating Customer Service Experiences

Forrester Research (Jan 28, 2010)

In this study, consumers evaluate customer service experiences across 14 industries.

Customer Experience Index

Forrester Research (Jan 11, 2010)

Forrester's third annual Customer Experience Index analyzes the degree to which firms are effective at delivering good customer experiences and provides recommendations for building a customer experience discipline.

Executive Summary: The Distance Education and eLearning Landscape

Wainhouse Research (Dec 01, 2009)

After extensive review of the education and distance learning market, focusing on whiteboards, web conferencing, and web tools, Adobe is recognized as a leader, with analysts stating, "Adobe has a lock on the tools necessary for creating compelling..

Adobe Continues Drive to Remake Complex Business Processes with Release of LiveCycle Enterprise Suite 2

IDC (Dec 01, 2009)

Even with the challenging economy, the messages and capabilities of Adobe's newest LiveCycle release should make companies stand up and take notice. The ease of use exemplified by numerous social computing frameworks and their interface need to become the

Business Strategy: Next-Generation Digital Services Survey Results — Corporate Banking

Financial Insights, an IDC company (Nov 01, 2009)

The future of digital services will not be about transacting; instead, it will be about interacting with clients.

Best Practices in User Experience (UX) Design

Forrester Research (Sep 04, 2009)

Forrester offers a set of development best practices for providing compelling user experiences.

Customer Experience: Why IT Can’t Stand Still

Adobe Systems, IDG

With growing reliance on online interactions, companies are competing to provide a better and more cost-effective online experience that meets customers’ needs.

Exceptional Customer Experience: How to Turn Customers into Advocates

Adobe (Jun 01, 2010)

Customer expectations have never been higher. Learn how your organization can deliver the experiences required to acquire, keep, and cultivate your customer base.

The CIO's Mandate: Creating Compelling Customer Interactions

Adobe, IDG

Read the latest from Adobe and IDG research to understand how companies must create a consistent, relevant customer experience using technology across all communications channels.

Use IT to Deliver a Superior Customer Experience — and Beat the Competition

Adobe, IDG

Read the latest from Adobe and IDG research on the instrumental role IT plays in the customer experience. By focusing on automation and self-service applications, CIOs will give their companies a competitive edge.

Online Collaboration and Training for Financial Services

Adobe

This paper explores how several customers are using Adobe® Connect™ software to solve online collaboration and web conferencing challenges in the financial services industry today.