See the impact of every customer interaction.
Understand the complete sequence of events that lead to conversion, from web visits to email campaigns to display impressions and beyond. Adobe Analytics provides improved intelligence – including algorithmic and rules-based attribution models – so you can make better marketing investments.
Features of marketing attribution
Conduct cross-channel marketing attribution across display, social, paid search, and email, as well as offline channels like direct mail, radio, billboards, and television.
Tie your newly acquired customers’ behavior to their past web behavior to understand their actions across multiple channels and over a broad time span.
Measure marketing effectiveness using easy-to-apply, rules-based attribution models including Starter-Player-Closer, Participation, Latency Scoring, Custom Weighted Models, and more.
Leverage advanced statistics and machine learning to objectively determine the impact of each marketing touch along a customer’s journey toward conversion – so you can get a better understanding of campaign effectiveness.