Prove the value of your mobile initiatives.

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Gain a deeper understanding of your mobile app users and a comprehensive view into your mobile campaign performance. With Adobe Analytics, you have mobile analytics intelligence right on your desktop, smartphone, or tablet — so you can quantify the ROI of every mobile project.

 

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Features of mobile app analytics

Data collection for mobile channels

Collect comprehensive data for your mobile websites and apps on all major operating systems.

Mobile app dashboards and reports

Get usage reports that include lifecycle metrics for your apps and app store metrics — see trends for users, launches, average session length, retention length, and crashes.

Geolocation analysis

Find where your app users launch and interact with your mobile experiences by GPS location or points of interest.

Mobile engagement analysis

Understand user engagement within your mobile app, website, or video, including how frequently consumers launch the channel, whether they make purchases from it, and more.

Mobile campaign analysis

Quantify the effectiveness of mobile-specific campaigns such as SMS, mobile search ads, mobile display ads, and QR codes.

Pathing analysis

See how users navigate through your app to determine which screens and UI elements are engaging users and which cause users to drop off.

Additional resources

Learn about new mobile innovations for 2014 in the Forrester Mobile Trends report.

Learn about new mobile innovations for 2014 in the Forrester Mobile Trends report.
Download the report ›

Avoid the mobile-only blind spot with help from the eMarketer report, Redefining ‘Mobile-Only’ Users.

Avoid the mobile-only blind spot with help from the eMarketer report Redefining ‘Mobile-Only’ Users.
Download the report ›

See how B&Q aligned their online experience more closely with their customers’ needs.

See how B&Q aligned its online experience more closely with its customers’ needs.
Download the success story ›

Adobe is a leader
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The Forrester Wave™: Web Analytics, Q2 2014

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