With client-side and server-side dynamic ad insertion for VOD, linear, and live video content, you can create seamless ad experiences with no buffering or playback errors. A better viewing experience can lead to increased viewer engagement and higher revenue. Use flexible and scalable monetization capabilities that integrate across servers.
Define inventory in the content library and use business rules that reflect TV Everywhere partner agreements to manage ad breaks and allocate inventory. Assign ad breaks as exclusive, by auction, or by percentage allocation.
Identify and route ad opportunities using industry-standard protocols and server-based inventory rules. Include all necessary targeting parameters and use dynamic viewer targeting capabilities.
Give viewers a television-like ad experience with seamless transitions and no buffering between content and ads. Identify commercial breaks using traditional broadcast ad break cues, real-time markers, or ad timelines from the publisher’s CMS. You can also skip or replace burned-in advertisements.
See how your ads are performing using IAB-compliant ad impression and ad progress tracking beacons. Get reports and forecasts for available and monetized impressions, including insights into content attributes, viewer segments, and geographic viewership.
Adobe Primetime enables us to generate greater revenue from ad sales and subscriptions, lower our operating costs, and keep audiences everywhere engaged and entertained.
— Rick Cordella, senior vice president and
general manager, NBC Sports Group