Business Consultant
Position Summary
- Gain an in-depth knowledge of a client's website architecture, online business model, and online marketing strategy
- Gather, document and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements
- Design and create web analytic reporting
- Apply various analytic techniques to uncover potential opportunities
- Create clear observations, analysis, and conclusions for presentation to clients
- Provide actionable insights and recommendations to improve business, web site and/or marketing program performance
- Advise key stakeholders and drive client success based on clients most important business drivers
- Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives
- Communicate confidently and proactively with customers throughout the project lifecycle
- Manage multiple client engagements simultaneously
- Manage customer expectations appropriately and keep projects on schedule and within scope
- Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses
- Work to educate clients on the best practices in relation to their specific industry and key business requirements
- Keep accurate daily records of client billable time
- Some technical writing and PowerPoint presentation creation
What you need to succeed
- Working knowledge of how the internet and web sites work
- Passion for the internet domain and use of technology to solve business problems
- Understanding of enterprise internet business models and online processes, terminology, concepts and strategies
- Must be self-motivated, responsive, professional and dedicated to customer success
- Possess an innovative, problem-solving, and solutions-oriented mindset
- Exceptional organizational, presentation, and communication skills - both verbal and written
- Demonstrated ability to learn quickly, be a team player, and manage change effectively
- Can confidently make recommendations for testing ideas/potential marketing changes on a website
- Able to manipulate HTML.
- Previous experience working with web analytics tool (Adobe Analytics), A/B testing tool (Adobe Target), Multi-channel campaign management tool (Adobe Campaign) or similar tools- Web development experience
- Experience in marketing, customer behavior, financial analysis and/or database marketing
- Experience with online marketing, campaign management, ad serving platforms, email and affiliate marketing, and/or paid and natural search engine marketing
- Extensive knowledge of Microsoft Office
- Bachelor's degree
- Some travel required
English Skill
- Business level verbal and writing communication
Special consideration given for
- Project Management experience
- Able to manipulate CSS, JavaScript, Flash, HTML
- Website optimization experience
