Senior Manager, Web Strategy
The challenge
The Senior Manager, Web Strategy is a data-driven marketing leader responsible for delivering on the global acquisition, conversion and retention strategy and goals for the Creative Cloud business, Adobe’s innovative subscription services offering for Creative ProfessionalsIn this role you will be responsible for driving and executing marketing, communication and engagement strategies for Creative Cloud, with the goal of improving acquisition, onboarding and active use of free members; increase Adobe.com paid conversion; and maximize retention of paid members. This highly visible role will work regularly with members of the Adobe.com product teams, marketing, and customer support organizations to define and execute marketing, communications and product programs for optimizing and identifying ways to grow Creative Cloud’s paid subscriber base in Japan.The ideal candidate is a data-driven marketer with proven success understanding and optimizing online services funnels and managing product development and/or marketing for successful online subscription businesses. S/he will also have the proven track record of leveraging marketing results, customer insights and service usage analytics to inform and scale a digital business or service. He/she will be good at translating complex funnel concepts into actionable tactical and strategic insights and plans as well as communicating them persuasively to senior audiences.
What you’ll do
- Drive funnel analytics in Japan with the goal to identify key drop-off points in the Japan funnel and drive product, marketing and other programs to minimize those pain points and maximize conversion and retention.
- Develop and execute a holistic iterative testing and improvement strategy for measuring and improving free acquisition and engagement; conversion to paid; and retention
- Optimize approach to tying user behavioral data to conversion and retention and developing personalized programs to optimize and drive subscriber growth
What you need to succeed
- 6+ years of leadership experience running digital marketing in a digital, services business (consumer or enterprise services).
- Experience in successfully driving high-volume conversion rates in a services business is required.
- Success developing and deploying digital marketing strategies and plans that grew topline revenue and recurring value (retaining current and attracting new customers).
- Experience in successful international communication using both English and Japanese fluently.
