Karl Matthews leads a marketing team at Adobe Systems, Incorporated. XML and structured documents have been a part of his life for 10 years, through his connection with Adobe FrameMaker. Always on the look-out for new trends and innovations in the markets he covers, Karl has developed a series of demonstrations and proofs of concept showing how structured content can be transformed, processed, and reused to create a range of engaging experiences in different media, from print, PDF, HTML, mobile, and Adobe Flash format.