Adobe SearchCenter+
Comprehensive search marketing management
Meet business goals with efficiency and reliability through integrated paid and organic search engine data that is aligned with revenue and automates critical management tasks.
Digital marketing challenges
Effective search engine marketing management requires continuous optimization based on data from multiple sources. Search marketing professionals need a simple solution to consolidate and manage data and efficiently define and automate processes to perform pay-per-click (PPC) bid management and report on campaigns.
Solution
Adobe® SearchCenter+ provides the complete search engine marketing (SEM) management solution. Site traffic and conversion metrics flow through the native Adobe data platform, allowing search marketers to access current, reliable data to optimize campaigns.
- Focus on campaign performance and not data integration
SearchCenter+ pulls in Adobe SiteCatalyst metrics mapped to search engine data. There is no cumbersome merge process to manage, so marketers can focus on campaign optimization based on current, accurate data. - Insight and control to manage campaigns based on business needs
Within a single interface, users can access critical business data, comprehensive search query terms, organic search activity, or custom campaign metrics aligned with easy-to-use management tools, giving them the power to take control of campaigns. - Increased efficiency through automation
Time is a precious commodity in the search world. The ability to automate daily tasks or deliver custom reports allows more time for campaign strategizing and optimization.
Organic search data integration
- Collect paid and organic impression, click, revenue, and rank data for critical terms.
- Gather rank data from key competitors.
- Create bid algorithms based on organic search activity.
Powerful automation functionality
- Pause and restart keywords based on inventory availability.
- Adjust bids based on business metrics across engines.
- Automatically create keywords, descriptions, and URLs based on fee.
Integrated ad site links
- Extend depth of ads by including up to four links.
- Increase conversion with more relevant landing pages.
Streamlined user interface to simplify daily management
- Use advanced filters to locate keyword sets based on specific criteria.
- Find and replace key ad content easily within the user interface.
- Adjust bids to similar keyword sets based on percentage or actual amount.
Comprehensive search activity data and keyword suggestions
- Query data from all search engines in Adobe SearchCenter+.
- Search internal site for activity.
- Easily expand keyword lists and develop negative.
Custom reporting and dashboards
- Prebuilt and user-definable metrics and reports.
- User-defined conversion metrics.
- Automated executive-ready reports and dashboards.
Attribution modeling
- View cross-channel traffic and conversion activity.
- Understand how multiple channels are impacting conversions.
- Choose from multiple models to meet business criteria.
Custom groups by keyword, ad, or placement
- Easily create keyword sets based on business needs.
- Manage and report against promotions, brands, products, and so on.
- Define groups based on ad placement, content areas, or engines.
Integrated help and community
- Take advantage of Adobe ClientCare and live chat.
- Participate in community discussion groups.
- Make use of training videos, case studies, and white papers.
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