Customer Communications
Impersonal, mass-produced form letters no longer meet customer expectations. Today, competitive enterprises must deliver relevant, engaging correspondence, keeping one eye on costs and the other on revenue opportunities.
Deliver engaging, cost-effective correspondence
With Adobe's Customer Communications solution, your enterprise can keep costs down while creating, assembling, and delivering high-impact, more secure, interactive correspondence that supports profitable, sustainable relationships.
Generate new revenue
Include interactive offers in statements so customers can learn about new programs and sign up for additional services.
Reduce costs and environmental impact
Improve efficiency through self-service options. Eliminate costly, wasteful paper-based processes. And reduce dependence on IT.
Help ensure compliance
Minimize risk through consistent correspondence processes that support compliance, security, and regulatory requirements.
Solution capabilities |
Simple authoring
Enable business users to easily prepare standard templates and compelling correspondence from preapproved or custom-authored content.
Adding interactivity
Improve digital adoption with tailored, interactive information. Embed self-service capability, and include dynamic cross-sell or upsell.
Security and compliance
Allow only authorized recipients to view content. Utilize digital signatures, Adobe PDF, and content management audit trails.
Automated processes
Build streamlined correspondence processes with a robust BPM engine. Support complex requirements and business rules.
Solutions by industry |
Investment Café
Groundbreaking Investment Café platform uses Adobe solutions to accelerate and improve fund administration for alternative asset firms.
Belgian Post Group
Belgian postal services company reduces Distripost contract turnaround time from 90 days to 24 hours using Adobe solutions.
Poor Online Customer Experience Creates Disloyal Customers
Forrester Research (Jul 01, 2010)
Vendors, like their clients, believe they provide poor online experiences, and even though they escalate their customer experience to executives, they're not happy with the progress.
Customer Experience Lies Beyond Service Improvements
Forrester Research (May 31, 2011)
Satisfaction at all steps across the customer lifecycle is low. Fixing the research and purchase processes, specifically, represents a big opportunity for vendors.
Resources |
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