Manage and deliver broadcast, film, and television ads across screens with improved efficiency, visibility, and revenue. Adobe Primetime ad decisioning provides campaign management, creative trafficking, inventory management, partner management, reporting, and TV Everywhere support.
Import metadata that represents each channel, series, episode, and video asset to create a content library. Then, target and get reports with just one click.
Analyze thousands of ads with a dashboard that pulls real-time performance, impression, and revenue data. Target and deliver ads with precision, build views based on more than 20 metrics, and easily make bulk edits.
Get accurate ad performance predictions by running full simulations using all available data, rather than just a sampling.
Adobe Primetime ad decisioning can generate multiple ads for a single request, and interpret when multiple ads should be an ad pod. It’s the only video ad server that can read and generate VAST 3.0 and VMAP 1.0. It also provides full support for VPAID 1.0 and 2.0.
Assign ads to internal sales teams and TV Everywhere partners. Prioritize and target sales rights to support complex carriage agreements. Create sub-accounts and grant permissions to work with various content, sites, devices, and geographies.
Take control of ad experiences, from segmenting commercial breaks into pods to establishing target patterns. Use ad maps for full-episode VODs, ad patterns for short-form VODs, and ad decisioning for live or linear streaming.