It’s like TV. But better.
With client-side and server-side dynamic ad insertion into live, linear, or VOD content, you can create seamless ad experiences without buffering or playback errors. And you can use flexible and scalable monetization capabilities that integrate across servers. This means a better viewing experience, which can lead to higher engagement and more revenue.
Spot the opportunity.
Identify and route ad opportunities using industry-standard protocols and server-based inventory rules. Include all necessary targeting parameters and use dynamic viewer targeting capabilities.
Frame accurate execution.
For simulcast content, ad break execution must be frame-accurate, which can’t be achieved through existing dual-player technology. Without a capability like Primetime ad insertion, publishers have been forced to forgo ad monetization and revenue opportunities.
Give viewers the television ad experience they’re used to with seamless transitions and no buffering. Identify commercial breaks using traditional broadcast ad break cues, real-time markers, or ad timelines from the publisher’s CMS. You can even skip or replace burned-in advertisements.
See how your ads are performing using IAB-compliant ad impression and ad progress tracking beacons. Get reports and forecasts for available and monetized impressions, including insights into content attributes, viewer segments, and geographic viewership.