Customers are individuals. Campaigns should be, too.

Creating individual experiences for every customer is highly effective. Now it can also be efficient. Adobe can help you orchestrate it all.

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What is Adobe Campaign?

 

Marketers now have an intuitive, automated way to deliver one-to-one messages across online and offline marketing channels. New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences. Finally, a solution that helps you know what customers want even before they do.

Adobe named a leader in cross-channel campaign management.

Adobe named a leader in cross-channel campaign management.

Download the Forrester Wave™ report ›

Adobe Campaign capabilities

Visual campaign orchestration

Visual campaign orchestration

Intuitively design and automate customer experiences across channels, from one-off campaigns to triggered messages, with a graphically rich interface.

Integrated customer profile

Integrated customer profile

As customers move across online, mobile, and social channels, you’ll be able to build individual profiles that capture their interests, activities, and interactions. All of which helps you create more relevant marketing experiences.

Targeted segmentation

Targeted segmentation

Sophisticated list selections let you target highly focused audiences and create personalized experiences for each customer.

Email execution and deliverability

Cross-channel execution

Achieve top delivery rates, strengthen your sending reputation, and maintain positive customer engagement with better email execution processes.

Real-time interaction

Real-time interaction management

Only Adobe Campaign lets you design and leverage marketing offers in a central place, so you can easily deliver personalized messages across inbound and outbound channels in real time.

Operational reporting

Operational reporting

Easily see how well your campaigns are performing, without a data analyst, and plan campaigns with a dashboard made for marketers.

Integration spurs domination.

 

Let Adobe Analytics and Experience Manager integrations improve your Adobe Campaign strategy with deep insights and convenient content management.

Read about Analytics integration ›
Read about Experience Manager integration ›

Assess your campaign management needs.

 

Use the Adobe Campaign Management Self-Assessment tool to find out exactly where you stand and what you need from our solution to move ahead.

Take the assessment ›
2014 Campaign Management Survey Results ›

Assess your campaign management needs.
Manage campaigns with ease. And amazing results.
Gartner’s Magic Quadrant for Multichannel Campaign
Management names Adobe a leader.

Want to know more? Let’s talk.

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Get in touch with a specialist to find out how Adobe can help you get even more out of your marketing programs.

or call 385.221.1375