Impersonal, mass-produced form letters no longer meet customer expectations. Today, competitive enterprises must deliver relevant, engaging correspondence, keeping one eye on costs and the other on revenue opportunities.
With Adobe's Customer Communications solution, your enterprise can keep costs down while creating, assembling, and delivering high-impact, more secure, interactive correspondence that supports profitable, sustainable relationships.
Include interactive offers in statements so customers can learn about new programs and sign up for additional services.
Improve efficiency through self-service options. Eliminate costly, wasteful paper-based processes. And reduce dependence on IT.
Minimize risk through consistent correspondence processes that support compliance, security, and regulatory requirements.
Enable business users to easily prepare standard templates and compelling correspondence from preapproved or custom-authored content.
Improve digital adoption with tailored, interactive information. Embed self-service capability, and include dynamic cross-sell or upsell.
Allow only authorized recipients to view content. Utilize digital signatures, Adobe PDF, and content management audit trails.
Build streamlined correspondence processes with a robust BPM engine. Support complex requirements and business rules.
Solutions by industry
Forrester Research (Jul 01, 2010)
Vendors, like their clients, believe they provide poor online experiences, and even though they escalate their customer experience to executives, they're not happy with the progress.
Forrester Research (May 31, 2011)
Satisfaction at all steps across the customer lifecycle is low. Fixing the research and purchase processes, specifically, represents a big opportunity for vendors.