Stop the churn before it happens.

Stop the churn before it happens.

You work hard to get customers. Adobe Analytics helps you keep them. The customer churn analysis feature helps you identify and focus on higher value customers, determine what actions typically precede a lost customer or sale, and better understand what factors influence customer spending. When you improve customer retention, you substantially improve the bottom line.

 

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Features of customer churn analysis

Improved retention

Understand which actions hurt and which strengthen customer relationships so you can serve them better.

Prioritized marketing

Identify which customers are worth more time based on online and offline customer data, and then use audience clustering to influence similar, high-value customers.

Propensity modeling

Predict and target customers who are most likely to fall away with easy-to-use workflows built with advanced data science.

Increased customer value

Connect customer satisfaction information with all your other data to better understand customers and improve loyalty.

Additional resources

Watch the data workbench demo to see how to analyze large volumes of changing data.
See all Adobe Analytics demo videos ›

Watch the predictive marketing demo to see how to make forward-looking decisions.
See all Adobe Analytics demo videos ›

Lenovo used Adobe Marketing Cloud to exceed their goal with a twelve-fold return on investment.

Lenovo used Adobe Marketing Cloud to exceed its digital marketing goals with a twelve-fold return on investment.
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Adobe is a leader
in web analytics.

The Forrester Wave™: Web Analytics, Q2 2014

Adobe Marketing Cloud is the answer to
your marketing problems.

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