Two solutions. One set of data. One source of truth.

Set Adobe Analytics as the primary data source for optimization reporting to easily bridge the gap between analysts and marketers. Set up activities more quickly and easily, dig deeper into insights after tests, and see consistent results in both solutions.

 

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Features of analytics-enhanced reporting

Easy test setup

With Adobe Analytics as your default reporting source within Adobe Target, all of its metrics and audiences are automatically available for future use.

Flexible analysis

Select any success metric or audience segment from Adobe Analytics and retroactively apply it to your Adobe Target reporting for extensive filtering and drill-down analysis.

Single data source

A constant bidirectional feed ensures the data is the same for marketers and analysts, but in their familiar location and format.

Iterative personalization

Conduct deeper analysis in Adobe Analytics to identify and define important segments and success metrics, and then access new audiences and metrics in Adobe Target for further optimization.

Additional resources

See how SAP used Adobe Marketing Cloud to achieve a 47% lift in conversion.
Download the success story ›

See how Condé Nast used Adobe Target to increase subscriptions with targeted cross-promotions.

See how Condé Nast used Adobe Target to increase subscriptions with targeted cross-promotions.

Download the success story ›

Drive better targeting and deeper segmentation with analytics.

Drive better targeting and deeper segmentation with analytics.

Read the blog post ›

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Lessons from the personalization pros.
Get the 2014 Digital Marketing Optimization Survey Results to see how top companies drive better results.

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