Target effortlessly — no rules required.

Deliver personalized content based on real-time data, without setting up a single targeting rule. Adobe Target lets you automate the targeting process, so you can increase conversions while reducing your workload.

 

Read the capability spotlight ›

Features of automated personalization

Individual visitor targeting

Unique profiles built on individual visitor data and click scoring allow the Adobe Target engine to serve personalized content based on a person’s past, current, and changing interests.

Self-learning target engine

Adobe Target continually and automatically makes associations with various events and differences between predicted and observed responses.

Real-time insight

Keep tabs on your campaign from the moment you launch it, and use insights from algorithms to inform and create new targeted, segment-based campaigns.

Visual personalization setup

Use the easy, step-by-step visual setup to create content options for automated targeting activities, and choose the machine-learning algorithm to define the metric or goals that the activity hopes to acheive.

Additional resources

Get the Forrester report Advance to Next-Generation Personalization.

Get the Forrester report Advance to Next-Generation Personalization.
Download the report ›

Get to know Target Premium and its expanded capabilities.

Get to know Target Premium and its expanded capabilities.

Read the blog post ›

Compare the top online testing venders and see why Adobe is a leader.

Compare the top online testing venders and see why Adobe is a leader.

Download the report ›

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Lessons from the personalization pros.
Get the 2014 Digital Marketing Optimization Survey Results to see how top companies drive better results.

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