Display the products your visitors can’t resist.
Make it easy for visitors to browse your site, find content, and compare products. Suggest merchandise and offers to your site visitors based on which pages they’ve visited and what search terms they’ve used. Adobe Target makes it easy to promote the right content based on data-driven visitor preferences — so you can quickly boost engagement and sales.
Features of search-driven merchandising
Select from features such as auto-complete, a “Did you mean?” function, dynamic image options, multimedia use, decision-making refinements (such as product color or customer rating), and more.
Specify which results to display and how to display them, such as pinning high-converting results at the top or offering sorting criteria such as most popular and highest rated.
Linguistics, industry terminology, and business rules have been built into Adobe Target to allow your visitors’ searches to be interpreted or corrected to deliver the right results.
Set business and ranking rules that dynamically serve relevant search results. Use metrics and KPI thresholds to trigger automated merchandising rules.
Integration with Adobe Analytics gives insight into search term performance and profitable navigation behavior through your sites, apps, and more.
Manage and deliver relevant marketing content or offers, such as a promotional video or banner, on a search results or category page for timely action.