Brad Rencher
Brad Rencher,
Senior Vice President and General Manager,
Digital Marketing
Quick facts
- Joined Adobe in 2009 via the Omniture acquisition
- Promoted to SVP and GM in 2010
- Bicycled over 3,000 miles in 2012
- Graduate of the Kellogg School of Management
Videos |
Web 2.0
Brad talks about the impact of digital marketing.
Follow Brad on Twitter.
Featured blog posts |
The Mobile Consumer: Data and Design Tips for Digital Marketers to Consider
With mobile and tablet usage continuing to rise, you know mobile is key to success.
Why Retailers Need to Become More Like the Bar 'Cheers'
Who wouldn't want to frequent an establishment where everyone greeted you by name when you walked in the door?
Mobile Search an Important Traffic Source for Marketers
Today we are releasing a new Adobe Digital Index report that investigates the impact of search-driven visits in 11 countries in the Asia-Pacific region.
Mobile Analytics Advances via SiteCatalyst 15.4
We have all seen reports that smartphone penetration is rapidly rising and according to eMarketer, approximately 48% of mobile subscribers in the U.S. will have a smartphone by the end of 2012.
Q2 2012 Global Digital Advertising Update and Emerging Trends
Today, we released our Q2 2012 Global Digital Advertising Update with some industry insights on hot trends and where we see the market headed.
Customer showcase |
The Slate Group
Slate.com establishes more efficient and streamlined content delivery for a full range of online channels with Adobe® Marketing Cloud, including Adobe Experience Manager and Adobe Analytics.
Tylted
Leading mobile gaming website embraces data from Adobe Marketing Cloud to analyze the mobile web channel, optimize user experiences, and drive revenue. Learn how Tylted is using Adobe Marketing Cloud ›
Sony Electronics Inc.
Sony boosts customer engagement at the popular South by Southwest film festival by combining the power of Adobe Marketing Cloud with the reach of social media.
Read the story ›
Digital marketing |
Digital marketing is moving fast — here's a snapshot of the industry today.
Digital Marketing Pushes Marketing Executives to a More Strategic Role
Two Forrester reports put the spotlight on mobile
Mobile Marketing Metrics Best Practices
Optimize Your Mobile Business
For more information on mobile marketing research and tools, contact Roger Woods, mobile product marketing manager.
For more information about social media, contact Steve Wirig, evangelist, social marketing.
In the media |
Speaking events
Fortune Brainstorm
July 16–18, 2012, Aspen, CO, Aspen Institute
Adobe Digital Marketing Summit
March 4–8, 2013, Salt Lake City, UT
Request a speaker
Adobe leaders speak at select, high-profile events.
