Running the Adobe analytics and on-site personalization services, Adobe advertising services, and other Adobe hosted services that we provide to customers. Our customers use these services to measure your use of their websites or tailor their websites or online ads for you (learn more or opt out).
Technically speaking, cookies are called “HTTP cookies.” There are other technologies that can be used for similar purposes, such as HTML5 Local Storage and local shared objects (LSOs). LSOs are used by the authors of files that are read by Adobe® Flash® Player and the websites hosting those files (learn more about Flash Player and LSOs). We may use HTML5 Local Storage, LSOs, and similar technologies for authenticating you, keeping track of information you have provided to us, and remembering your preferences (see bullet points above).
Web beacons and embedded scripts are other technologies that we use in our websites and applications, as well as in some of our emails and ads.
Web beacons (or “tags”) are bits of programming code included in web pages, emails, and ads that notify Adobe (or the companies that help us run our business) when those web pages, emails, or ads have been viewed or clicked on.