What is Experience Manager Assets?

It’s a digital asset management system within Experience Manager that helps you create, manage and deliver images, video and other content to any screen or device. Keep your master assets handy, organized and quickly customizable.

Deliver content fast.

Store and manage your assets centrally to speed up every project and deliver more experiences than ever.

Manage assets end-to-end.

Integrate with Creative Cloud and Adobe Marketing Cloud to create, optimize and deliver all of your assets.

Strengthen your brand.

Tighten your look, tone and customer experience by working as a team with the same assets.

See what Experience Manager Assets can do.


Dynamic media
Work with a single set of assets and serve unlimited and customized variations, including size, color, format and zoom.
Create, manage, analyze and deliver interactive video. Stream responsive and optimized video to all screens and devices.
Personalized Media
Deliver targeted and personalized experiences to increase engagement and conversation.
Creative Cloud integration
Bridge your creative and marketing workflows, and deliver consistent, quality experiences with ease.
Metadata management
Automatically assign metadata and tags to every asset, and instantly create shareable and self-updating collections across teams.
Projects, tasks and workflow management
Empower users to design workflows for planning, reviewing, approving and managing marketing asset production.
Assets on demand
Easily access and manage your assets from central location. Also available as a SaaS-based deployment option.

Experience Manager is powerful.

It’s even more powerful with Managed Services.

With Adobe as your single partner for hosting and support, you’ll get the help you need, with the security you require and the flexibility you want — without the hassle and costs of going elsewhere to get it.

Amway used a global strategy to appeal locally.

With a worldwide business like Amway, finding a solution to deliver content to sales and marketing more efficiently was a small change that made a huge difference.
“We originally selected Adobe Experience Manager just to help expand our marketing initiatives, but as our vision grew, it continued to meet our needs.”
— Joe Kline, IT manager, digital content organization, Amway

There are lot of trends. Here are 7 that matter.

7 Trends Impacting How We Use Digital Assets