Data fuels action.
Use data to get a real-time understanding of your business.
Advanced machine learning and deep customer intelligence.
Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers' journey.
Simplify the visualization, analysis, and sharing of complex sets of data.
Identify new and high-value segments through unlimited dimensional breakdowns and segment comparisons.
Reports and dashboards
Organize and visualize any data in quick-reference dashboards and detailed reports. Share dashboards and reports through email and mobile.
Data storage and APIs
Direct all of your data to one secure location and integrate it with Adobe Marketing Cloud.
Link previously unknown data to known sources. With a single click, show what elements of your marketing are working.
Understand the customer experience across all of your touchpoints — both online and offline.
See the relationship between data sets with easy-to-use graphic visualizations.
Mobile app analytics
Gain a deeper understanding of your mobile app users and your mobile campaign right from your desktop, smartphone or tablet.
Ad Hoc Analysis
Ask any question at any time. Drill deep into your data in real time to find unique customer insights, associations, and opportunities.
Rather than just analyzing big data, act on it with automated real-time and rule-based decision-making tools.
Efficiently analyze, discover, and act on your data from a single view.
Standardized video and ad engagement measurement.
Advanced insights powered by statistical modeling and machine learning.
This real-time stream of data helps you monitor campaigns, fix problems and jump on opportunities.
Learn how to solve business problems.
Read our use cases for best practices in Analytics.