We received many submissions of excellent, innovative, and results-proven projects built with Macromedia technology for the 2005 MAX Awards. Thank you to those who submitted their projects and made the MAX Awards a success.
The MAX Award finalists have now been announced, and are listed below. While some of the finalists are internal sites, the others are publicly accessible and linked below. Congratulations to all our finalists on their significant achievements.
Finalists
Advertising and Branding Experiences
This category is for an advertisement in any media form or a project that creates brand/product awareness.
Winner!
Royal Caribbean International - Freedom of the Seas Microsite
Developed by: Arnold Worldwide / IQ Interactive
Media, Entertainment, and Gaming Experiences
This category is for news, movies, stories, narratives, videos, and interactive games.
Gap, Inc. - Watch Me Change
Developed by: Crispin Porter + Bogusky / Fuel Industries
People's Choice Winner!
Winner!
New Line Cinema - Crash This Trailer
Developed by: Tequila Sydney
Mobile Experiences
This category is for interfaces or content specifically designed to run on a mobile phone or other mobile devices.
Winner!
Dolce & Gabbana - D&G For Realovers
Developed by: Interpreting.it S.r.l.
Customer-Facing Experiences
This category is for public-facing applications that feature an advanced level of user interactivity.
Winner!
Converse - Converse One
Design and interface developed by: ZAAZ
Reusable architecture developed by: R/GA
Business Experiences
This category is for internal applications that support the operations of the organization.
Government Experiences
This category is for applications created by federal, state, and local governments.
Winner!
Airservices Australia – Flying Around
Developed by: Airservices Australia

Miami-Dade Police Department - Incident Command System
Developed by: Miami-Dade Police Department Computer Based Training Unit
E-Learning Experiences
This category is for applications created by organizations to teach employees, customers, partners, or students.
Winner!
BMW AG - MINI World Challenge
Developed by: Interone Worldwide GmbH - Hamburg
Education and Non-Profit Experiences
This category is for applications created by educational institutions (K-12 and Higher Ed) as well as other non-profit organizations.
United Nations Population Fund - UNFPA: The Multimedia Tour
Developed by: UNFPA
Winner!
University of Texas, Center for Energy and Environmental Resources – Trajectory Tool
Developed by: University of Texas, Center for Energy and Environmental Resources















