MACROMEDIA
ANNOUNCES STRATEGY FOR BUILDING eBUSINESS INFRASTRUCTURE
Building on Leadership in Web Authoring, Macromedia Broadens
Scope to Provide Content Management, Analysis and Personalization Solutions
Fall Internet
World '99, New York, NY—October 7, 1999—Macromedia, Inc.
(NASDAQ: MACR) today unveiled its eBusiness Infrastructure strategy to
provide the first comprehensive, integrated solution for content creation,
content management, personalization and analysis of corporate Internet,
intranet and extranet sites. The infrastructure delivers integrated solutions
for every point on the Web content lifecycle. Macromedia's eBusiness Infrastructure
solutions will allow enterprises to collaborate more efficiently, reduce
time and resources to site deployment, lower costs, and analyze the return
on investment of mission critical Web sites.
To deliver
this strategy, Macromedia today announced: a merger with Andromedia, a
leading provider of eMarketing software solutions for e-commerce; Project
Whirlwind, a content management solution; and partnerships with leading
delivery and solutions providers BroadVision and USWeb/CKS.
"We
are delighted to be laying out our next logical step," said Rob Burgess,
chairman and CEO of Macromedia. "Our leadership in content creation
and Web development systems provides an outstanding market opportunity
for us, as our customers are all facing increased complexity. By tightly
integrating our current products with next-generation systems for content
management, personalization and analysis, we believe we can deliver distinct
competitive advantages for our customers."
"As
our developers for Dreamweaver, Flash and Shockwave have become more successful,
they have needed a more complete solution to realize their vision,"
said Kevin Lynch, senior vice president and general manager for Macromedia.
"As they build larger and more mission critical sites, they need
to work in teams and measure the effectiveness of their projects. With
the eBusiness Infrastructure, our tools will build in business logic at
the authoring level."
Macromedia
is already the leader in Web authoring and content creation, with award-winning
products for Web design and site production. Macromedia's eBusiness Infrastructure
is designed to integrate with the leading Web and application servers
from Allaire, BEA, BroadVision, IBM, Microsoft, the Sun-Netscape Alliance
and Vignette.
Macromedia's
eBusiness Infrastructure enables management of Web site production through
four distinct phases: creation, management, personalization and analysis.
These four areas have become critical as sites have grown from "brochureware"
to simple e-commerce transactions to handling mission critical e-business.
As a result, Web sites have become more complex to build, more people
are involved in creating the site and contributing content, and companies
are increasingly demanding proof of return on investment.
Industry
support for Macromedia's eBusiness Infrastructure
BEA, KPMG, Microsoft and Sun Microsystems have pledged support for Macromedia's
eBusiness Infrastructure, recognizing the benefits its customers will
gain by standardizing on an integrated solution.
"We
believe Macromedia is well positioned to leverage its Web development
software into a suite of e-business products that will benefit our e-commerce
customers," said Joe Menard, senior vice president of worldwide marketing
for BEA Systems, Inc., The E-Commerce Transactions Company. "These
products are an excellent complement to the BEA e-commerce transaction
platform. While BEA is driving the transactions that mean business on
the Web, Macromedia can help our customers manage their Web presence from
content creation and management to rich experiences and performance measurement."
"Macromedia's
eBusiness Infrastructure tackles head-on one of the key challenges that
comes with building complex Web-based applications: ensuring that a personalized
site can be produced, measured and evolved on an ongoing basis",
said Keyur Patel, partner-in-charge of KPMG's e-commerce practice. "With
both shockwave.com and macromedia.com as leading examples of the application
of a leading-edge e-business infrastructure, Macromedia has demonstrated
that it understands and is addressing these challenges. KPMG is pleased
to be a partner in the evolution of this strategy."
"Macromedia's
new authoring tools will integrate with the Windows DNA platform, enabling
the creation of more personalized, interactive and measurable Web sites,"
said Tod Nielsen, vice president of Developer Marketing for Microsoft.
"Tools from partners like Macromedia build on the existing Windows
DNA services, allowing the developer to focus more time on their business
logic."
"Macromedia's
merger with Andromedia will provide an infrastructure that takes an innovative
approach to content creation, real-time personalization and data analysis,"
said Doug Kaewert, Sun's VP of Worldwide Market Development. "Combining
this infrastructure with Sun's Enterprise[TM] Server and Solaris[TM] Operating
Environment delivers users a reliable, highly scalable and fully extensible
solution which allows e-business to grow and meet ever increasing customer
demand."
Project
Whirlwind
Content management has become an arduous task, with Web sites evolving
to meet the needs of e-commerce and e-business. Built on advanced technology
licensed from Starbase, Macromedia's Project Whirlwind will be introduced
to market next year. It will be a complete site production platform that
enables content contribution, production management, content management,
verification, and deployment. Users will be able to submit content, collaborate
with others across the company, and control the delivery of information.
With its open architecture, Project Whirlwind will work with existing
enterprise infrastructures and will be able to handle dynamic content.
It will also be tightly integrated with leading front-end Macromedia Web
authoring solutions.
With its
partners, the acquisition of Andromedia and the addition of Whirlwind,
Macromedia now provides companies with the only complete and integrated
eBusiness Infrastructure for creating, managing, personalizing and analyzing
dynamic, engaging Web sites for the enterprise. As a result of the Macromedia
eBusiness Infrastructure, companies will now be able to deploy Web applications
more rapidly, manage collaboration across their company, and provide a
more engaging and personalized, relevant customer experience leading to
a higher return-on-investment from e-commerce and e-marketing initiatives.
ABOUT
MACROMEDIA
Macromedia's mission is to add life to the Web. Our award-winning products
empower developers to provide the most engaging experience on the Web
and enable more effective e-business. Headquartered in San Francisco,
Macromedia (NASDAQ: MACR) has more than 600 employees worldwide and is
available on the Internet at http://www.macromedia.com.
Except for
the historical information contained herein, matters discussed in this
news release may be considered forward looking statements that involve
risks and uncertainties, including those related to customer acceptance
of new products and services and new versions of existing products, impact
of competition, the risk of delay in product development and release dates,
the risk of integrating newly acquired technologies and products, quarterly
fluctuations of operating results, risks of product returns, dependence
on the Macintosh platform, the economic conditions in significant international
markets, investments in new business opportunities and the other risks
detailed from time to time in the Company's SEC reports, including without
limitation its quarterly reports on Form 10-Q and its annual report on
Form 10-K for the year ended March 31, 1999 as they may be updated or
amended with future filings. The actual results the Company achieves may
differ materially from any forward looking statements due to such risks
and uncertainties.
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Macromedia, Dreamweaver, Flash, and Shockwave are trademarks or registered
trademarks of Macromedia, Inc.
Other company names, brand names and product names may be trademark(s)
of others.
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