flashforward2001
San Francisco—San Francisco, California—February
19, 2001—Macromedia, Inc. (NASDAQ:
MACR) today
announced that Macromedia
Generator is being used by innovative companies
to quickly differentiate their online brand
by delivering high-impact, data-driven, personalized
Web experiences and applications. Adventure
Zone Network, CustomCity.com, and SmashCast
have all deployed this high-performance, scalable
solution for applications as varied as production
and content management, product configurators,
and online authoring of rich media content.
"The
number one benefit that customers experience
with Macromedia Generator is a decrease in
maintenance and production costs," said
Gayle Pietras, senior marketing manager, Macromedia. "Generator
separates design from content, which means
that content is automatically updated without
any manual resources."
Macromedia
Generator-driven dynamic sites can be quickly
populated with interactive graphics, charts,
tables and animations through drag-and-drop
objects within the Macromedia
Flash 5 authoring environment.
Adventure
Zone Network (http://www.azn.com/), a
digital travel entertainment company, is
using Generator to help drive traffic and
create brand awareness to differentiate itself
from other online travel sites. The company
uses Macromedia Flash, Dreamweaver, Fireworks and
Generator, integrated with Allaire ColdFusion
and Spectra, to create its dynamic entertainment
presence. Adventure Zone Network has realized
reduced production and content management
since Generator enables its small Web team
to remotely manage thousands of media assets
through a simple Web interface.
"Many
sites using content management solutions end
up looking the same, sacrificing visual appeal
for back-end control," said Reno Marioni,
CEO, Adventure Zone Network. "With Macromedia
Generator, we get the best of both worlds:
the ability to instantly publish fresh, dynamic
content, coupled with scalable, low-cost production
and content management capabilities."
SmashCast (http://www.smashcaststudios.com/)
offers a Generator ASP solution that automates
the production of rich media content. Using
the simple SmashCast API, web developers from
HP, Primedia, and GMAC have been able to harness
the power of Macromedia Generator in less than
one week.
"Using
SmashCast Commercial Studios, non-technical
users are now creating and updating customized
Web productions in real-time," said Dan
Hobin, founder and CEO, SmashCast. "Macromedia
Generator is a key element in making the SmashCast
rich media automation process a success."
CustomCity.com (http://www.customcity.com)
enables businesses, consumers, and consumer
groups to select, decorate, and purchase a
wide variety of high quality, brand name products
for any occasion. The site features CustomStudio,
a unique product configuration application
that uses Macromedia Generator to make it easy
for anyone to customize products including
apparel, mugs, mousepads, duffel bags, and
other related merchandise.
"Macromedia
Generator enabled CustomCity.com to create
a completely interactive online design solution," said
Scott M. Levine, CEO, CustomCity.com. "Generator
allows our customers to select from a rich
product offering that incorporates sophisticated
price points, dynamic design elements, and
unique production variables."
ABOUT
MACROMEDIA
Macromedia is passionate about what the Web can be. Its award-winning products
empower developers to provide the most engaging experiences on the Web, and
enable more effective e-business. Headquartered in San Francisco, Macromedia
(NASDAQ: MACR) has more than 1,200 employees worldwide and is available on
the Internet at www.macromedia.com. |
