flashforward 2001 San Francisco — San Francisco, California —February 19, 2001—Macromedia, Inc. (NASDAQ: MACR) today announced the delivery of the Macromedia Flash Player for the Microsoft Windows-powered Pocket PC platform. This announcement is part of Macromedia's continuing strategy to take the Macromedia Flash Player beyond the desktop, allowing distinctive Web applications, user interfaces, educational and entertainment content to be experienced on the next generation of the wireless Web.

Macromedia Flash content can already be experienced on a variety of Internet-enabled devices such as AOL TV, 3Com Audrey, Microsoft WebTV and MSN Web Companion. With more than 96 percent of desktop users immediately able to view Macromedia Flash content, the Macromedia Flash Player is the most distributed software in the history of the Web.

Today's developer release of the Macromedia Flash Player for the Pocket PC Platform will enable developers to tune their content for these devices in advance of the full-featured version of the player, due later this year.

"Devices are emerging as a major force in the next generation of the Web, and Macromedia Flash is crucial for delivering a great user experience on everything from Pocket PC devices to Internet appliances," said Kevin Lynch, president of Macromedia products. "Support for the Pocket PC platform ensures the continued ubiquity of the Macromedia Flash standard and brings new opportunities for developers to expand their business into this new platform."

Macromedia Flash Player, the standard for viewing high-impact, rich media over all bandwidths, enables the delivery of a broad range of content including entertainment, learning, and business applications to the Microsoft Pocket PC platform, which includes the Compaq iPaq, Casio Cassiopeia, and Hewlett-Packard Jornada devices. Because of the inherent 16-bit color, built-in audio capabilities and up to 206 MHz processing power, devices running the Pocket PC platform provide users with the best Macromedia Flash experience available today on a PDA.

"Microsoft and Macromedia are both committed to the thriving device market and making sure that dominant Web technologies such as Macromedia Flash play a key role in this new space," said Phil Holden, director of marketing for Microsoft Corp. "There's a great synergy in bringing the Macromedia Flash Player to the Pocket PC platform, as the hundreds of thousands of Macromedia Flash developers will know they have an extensive audience, and Pocket PC users will be able to experience some of the best Macromedia Flash content online."

Any of the more than 500,000 Macromedia Flash developers that exist today who are interested in developing content for these devices can download the free Macromedia Flash Authoring Kit for Pocket PC. The kit provides Macromedia Flash 5 authoring guidelines, documentation, and examples for the Pocket PC platform. The kit is available at http://www.macromedia.com/software/flashplayer/pocketpc/authoring/.

Because of the tremendous industry interest in Macromedia Flash Player for the Pocket PC Platform, there are already sample Macromedia Flash content and applications available today in a new online gallery at http://www.macromedia.com/software/flashplayer/pocketpc/gallery/. This gallery includes Macromedia Flash applications, games, and entertainment to view or download from content partners such as Atom Films, Fallon, FunMail, shockwave.com, Smashing Ideas, Sony Pictures Entertainment, Wildhand! and others.

The developer release of the Macromedia Flash Player for Pocket PC is available today as a free download from http://www.macromedia.com/software/flashplayer/pocketpc/download/.

ABOUT MACROMEDIA
Macromedia is passionate about what the Web can be. Its award-winning products empower developers to provide the most engaging experiences on the Web, and enable more effective e-business. Headquartered in San Francisco, Macromedia (NASDAQ: MACR) has more than 1,200 employees worldwide and is available on the Internet at www.macromedia.com.

- - -

INDUSTRY SUPPORT FOR MACROMEDIA FLASH PLAYER FOR POCKET PC

AtomShockwave
"AtomShockwave recognizes the future in mobile entertainment, being a first to provide quality short form entertainment across these emerging platforms," said Adam Flick, vice president of new platforms at AtomShockwave. "Macromedia's launch of Macromedia Flash on Microsoft's PocketPC device is a significant milestone in empowering the consumer with interactive media beyond the desktop and allows AtomShockwave to extend its quality entertainment to an even broader, mainstream audience."

Casio
"Casio is excited about Macromedia Flash Player for Pocket PC," said Yozo Suzuki, managing director/senior general manager of Consumer Products Division, Casio Computer Co., Ltd. "Macromedia Flash makes multimedia content more readily accessible and is an essential new technology for the dawning Mobile Internet age. Its implementation on the Pocket PC platform promises to benefit both consumers and engineers alike, and should lead to further expansion of the Mobile Internet. Casio is pleased to be working with Macromedia."

Cisco Systems
"Macromedia Flash is the perfect tool for developing interactive content on Pocket PCs and other handheld devices, because you can build truly rich content without high bandwidth," said Jim Hatlo, web products project manager, Cisco Systems' Enterprise Line of Business. "Finally we are able to develop interactive, animated quick-reference content that can travel with our Cisco customers into the wiring closet when they're doing installations. The value of this is tremendous."

Excite@Home
"Macromedia Flash allows us to speak the language of TV by blending compelling graphics and motion into the overall experience," said Kent Libbey, senior director, Broadband TV, Excite@Home.

Fallon Worldwide
"With Macromedia Flash and Generator, developers can create content and data-driven applications once and deploy on multiple platforms, browsers, screen sizes and now devices." Said Phillip M. Torrone, lead software engineer, Fallon Worldwide. "Macromedia Flash on devices open the door into the device arena for developers of all backgrounds who can easily deploy existing content to Macs, PCs, and Linux machines in Internet Explorer and Netscape without recreating the content."

Orange Design
"We now have the ability to use Macromedia Flash in ways we never thought possible, enabling Orange Design to grow into new markets," Fred Sharples, founder and president, Orange Design. "Macromedia keeps making the right decisions, letting developers focus on one product, while making sure our market grows."

QNX
"QNX customers are building the Macromedia Flash player into a growing number of Internet appliances -- everything from Web-enabled TVs and multimedia pay phones to the popular Audrey device from 3Com," said Linda Campbell, vice president of strategic alliances at QNX Software Systems. "Thanks to Macromedia's vision of moving Flash to new platforms, Internet appliances powered by the QNX RTOS can deliver a multimedia experience previously found only on the desktop."

Smashing Ideas
"Smashing Ideas has made a business of pushing the creative and technological boundaries of the Web. Macromedia's Flash technology has been the foundation that allows us to innovate," said Glenn Thomas, co-founder of Smashing Ideas. "As we create more and more content and applications for Web devices, Macromedia Flash allows us to seamlessly develop projects that will work across all platforms."

Sony Pictures
"With increasing sophistication we are able to bring a rich media experience to consumers on the widest array of devices," Tim Chambers, senior vice president, Advanced Platforms Group, Sony Pictures Digital Entertainment. "Firm in our belief in the freedom of entertainment, the availability of the Macromedia Flash Player for the Pocket PC enables us to deliver high quality content without compromise."