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MACROMEDIA UCON 2001 FOCUSES ON THE USER EXPERIENCE
New Products and Technologies Unveiled to Make Content Authoring More Accessible, Approachable, and Affordable
 

Macromedia UCON 2001—New York City, NY—April 10, 2001—Macromedia, Inc. (NASDAQ: MACR) today delivered its vision to make the creation of dynamic content even more accessible, approachable, and affordable during the opening keynote at Macromedia UCON 2001, the premier Macromedia event of the year.

The keynote, just 20 days after Macromedia's merger with Allaire Corp., focused on uniting designers and developers to build great user experiences. Macromedia is introducing new technologies to give developers more authoring and deployment options, while focusing on making the development of dynamic content more cost-effective. Conference highlights include:

Macromedia Director 8.5 Shockwave Studio Announced
The new studio, featuring 3D authoring capabilities jointly developed with Intel, will provide developers with a flexible, extensible, and robust 3D content creation solution. The studio, which is supported by leaders in the 3D industry, also includes a new version of the Shockwave Multiuser Server and support for both Macromedia Flash 5 and streaming RealMedia content. (See separate releases)

New Partners to Drive Macromedia Flash Ubiquity on Devices
Macromedia announced today that it is working with BSQUARE Corporation and DT Research, Inc., which will both work with OEMs and other system developers to port and integrate the Macromedia Flash Player to Internet-enabled devices such as set-top boxes, thin clients, Internet appliances, and other mobile and wireless smart devices.

Macromedia JRun Passes J2EE Certification
JRun, a Java technology based application server, successfully passed Sun Microsystems' comprehensive Java 2 Platform, Enterprise Edition (J2EE) test suite to achieve Sun's J2EE compatible brand. Macromedia JRun makes the advanced capabilities of the J2EE platform broadly accessible to the entire Java development community. (See separate release)

Macromedia Focused on Empowering Users
Macromedia today launched a new Web Site Production Management Techniques site (available at http://www.macromedia.com/resources/techniques/) to serve as a resource to developers who work in teams to produce Web sites. The resource site will enable Macromedia developers to share information on online forums, provide content examples, and detail successful production workflows.

ABOUT MACROMEDIA
Macromedia is passionate about what the Web can be. Its award-winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the Web, and enable innovative Internet business solutions. Headquartered in San Francisco, Macromedia (NASDAQ: MACR) has more than 1,700 employees worldwide and is available on the Internet at www.macromedia.com.