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Cambridge, 23rd May 2002ANT Limited,
a leading provider of communications software and
services for TV and consumer electronics, and Macromedia,
Inc. (Nasdaq: MACR), today announced the integration
of Macromedia Flash
Player with the ANT Fresco browser. This newly
developed plug-in application will enable the viewing
of rich Macromedia Flash content and applications
on any ANT-enabled device, such as a set top box (STB)
delivering interactive games or visually-rich electronic
programming guides, navigation menus, or other user
interfaces to the television. The partnership between
ANT and Macromedia enables service providers to deliver
enriched content to subscribers, greatly enhancing
the viewing experience.
The integration of Macromedia Flash Player directly
within ANT's software architecture, vastly simplifies
the process of porting Macromedia Flash Player onto
a new product, reducing OEM development times and
costs. In addition, the player clears the way for
the community of more than one million Macromedia
Flash developers to create much more compelling interactive
content and applications for delivery to TV appliances
that use the ANT Fresco browser and platform architecture.
Macromedia Flash MX simplifies
the authoring process for visually rich applications,
which bring new possibilities to the consumer electronics
sector.
With a greater range of presentation methods including
animation, sound, and sophisticated interactivity,
Macromedia Flash content is ideal for branded user
interfaces, portals, advertising, games, e-commerce,
navigational menus, information services, and a host
of other applications for TV and other home entertainment
devices. With ANT Fresco supporting the delivery of
such content, ANT's OEM and service provider customers
are now able to deliver a richer, more sophisticated
interactive experience.
"Offering Macromedia Flash support to our customers
is integral to ANT's strategy of delivering an advanced
browser with the functionality to render the widest
possible range of content and interactive services,
which is something that service providers depend upon
for their business," said Simon Woodward, CEO
& President of ANT Limited. "ANT is committed
to delivering powerful and reliable rendering technology
for use in consumer electronics devices. We are delighted
to work with Macromedia in this partnership which
will considerably reinforce this commitment."
"Macromedia Flash is defining the user experience
on devices through its compact delivery format, lightweight
client, and ability to deliver unparalleled user experiences,"
said Peter Meechan, vice president, Macromedia. "Working
together with ANT, we will benefit developers, service
providers, and consumers by, advancing the availability
of standards-based multimedia content for TV and other
embedded devices."
ANT Fresco Browser
ANT Fresco is a highly reliable, platform-independent
browser, specifically designed for digital TV and
other consumer electronics appliances. The core browser
code resides within ANT's unique, patent-pending,
three-layer software architecture, which consists
of a portability environment to manage the interface
to the RTOS and hardware platform, an applications
layer to house the browser core and other applications,
and a graphical user interface layer to enable flexible
user interface design.
About Macromedia
Macromedia (www.macromedia.com) empowers
millions of designers and developers to create effective
user experiences across the widest array of platforms
and devices. Through an open, integrated family of
client, tool, and server technologies, Macromedia
is driving a new generation of rich Internet applications
that will radically improve the Internet experience.
About ANT Limited
ANT (www.antlimited.com)
is a leading provider of communications appliance
software and services for OEMs of TV and consumer
electronics, service providers and silicon vendors.
ANT's product portfolio offers a wide range of functionality
enabling the delivery of content and services to digital
information and entertainment devices in the home,
including STBs, interactive TV, DVD players and web
phones. ANT's Fresco browser and other application
software offer key competitive advantages to customers
and partners: far greater speed to market, portability
across any platform and RTOS, reduced engineering
costs, and customisable user interface for branding
and product differentiation. Some of the world's most
innovative appliances are ANT-enabled. ANT's current
customer and partner base includes IBM Microelectronics,
OpenGlobe, Pace Micro Technology, Philips, Quadriga,
Sagem, Tao and Wind River Systems.
ANT Limited, Cambridge Business Park, Cowley Road,
Cambridge CB4 0WZ. UK
Tel +44 (0)1223 716400 Fax +44 (0)1223 716401 email:
marketing@antlimited.com
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